{"title":"Sony Sale","description":"","products":[{"product_id":"sony-vgc4em-vertical-grip-f-a7r-mark-iv","title":"Sony VGC4EM Vertical Grip F\/A7RA7R4, A7S3, A9II, A1","description":"\u003cstrong\u003e\u003cspan\u003eSony VGC4EM Vertical Grip F\/A7R4, A7S3, A9II, A1\u003c\/span\u003e\u003c\/strong\u003e\n\u003cp\u003e\u003cspan\u003eDedicated to the \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e Alpha a7R IV and a9 II mirrorless cameras, the \u003c\/span\u003e\u003cb\u003eVG-C4EM Vertical Grip\u003c\/b\u003e\u003cspan\u003e offers both extended battery and a more comfortable grip when shooting in the vertical orientation. The grip accepts either one or two NP-FZ100 batteries to increase the effective battery life for longer shooting sessions, and the batteries can be charged in the grip while attached to the camera via the body's USB port. The grip's design maintains the same layout as the camera body itself, and includes a secondary shutter button and Multi Selector for intuitive use. Also, the grip is built from magnesium alloy and is dust and moisture resistant to match the weather sealing of the camera itself.\u003c\/span\u003e\u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30407645823075,"sku":"VGC4EM","price":408.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/516dc0265940199172a2f03e4e26b36a.jpg?v=1774444924"},{"product_id":"sony-sel2470gm-fe-24-70mm-f-2-8-gm-lens","title":"Sony SEL2470GM FE 24-70mm f\/2.8 GM Lens, Ø82","description":"\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eA fast, standard zoom favored for its versatility, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 24-70mm f\/2.8 GM\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\n\u003cp\u003eBeyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30759767441507,"sku":"SEL2470GM","price":1598.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/ea2d635ab8bf1c0808b5ae70c711e934.jpg?v=1774445002"},{"product_id":"sony-sel85f14gm-fe-85mm-f-1-4-gm-lens","title":"Sony SEL85F14GM FE 85mm f\/1.4 GM Lens, Ø77","description":"\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"title4_1Re_AHLZOUJFrzzGsoYhGH reset_gKJdXkYBaMDV-W3ignvsP primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOne XA Element and Three ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eNano AR Coating\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eLinear Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eFocus Hold Button\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eWell-suited for portrait photographers, the \u003cb\u003eSony FE 85mm f\/1.4 GM Lens with UV Filter Kit\u003c\/b\u003e from \u003cb\u003eB\u0026amp;H\u003c\/b\u003e bundles the fast portrait-length prime with a 77mm UV filter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eSony FE 85mm f\/1.4 GM Lens\u003c\/h2\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eA prized focal length for portraiture, the \u003cb\u003eFE 85mm f\/1.4 GM\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. Characterized by its flattering perspective and fast f\/1.4 maximum aperture, this lens is adept at isolation focus for shallow depth of field effects, as well as performing in low-light conditions. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions. Pairing a bright f\/1.4 aperture with a short-telephoto focal length, this 85mm lens is ideally suited for portraiture and other situations where focus control is paramount.\u003c\/p\u003e\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, a linear SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30941686759523,"sku":"SEL85F14GM","price":1398.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/7f53bd0e2f4f945920fba3162c61a3e5.jpg?v=1774445053"},{"product_id":"sony-sel70350g-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony SEL70350G E 70-350mm f\/4.5-6.3 G OSS Lens, Ø67","description":"\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-selenium=\"sellingPointsTitle\" class=\"title4_1Re_AHLZOUJFrzzGsoYhGH reset_gKJdXkYBaMDV-W3ignvsP primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003eSony SEL70350G E 70-350mm F\/4.5-6.3 G OSS Lens, Ø67\u003c\/h1\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"title4_1Re_AHLZOUJFrzzGsoYhGH reset_gKJdXkYBaMDV-W3ignvsP primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e105-525mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAperture Range: f\/4.5 to f\/32\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eXD Linear Motor AF System\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e7-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eLens Care Kit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eSony E 70-350mm f\/4.5-6.3 G OSS Lens\u003c\/h2\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eCovering a useful range of telephoto focal lengths, the \u003cb\u003eE 70-350mm f\/4.5-6.3 G OSS\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30955251990627,"sku":"SEL70350G","price":1098.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/84617e0f65445213cbf02c4c8610fdac.jpg?v=1774445063"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony SELP18105G E PZ 18-105mm f\/4 G OSS Lens, Ø72","description":"\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e27-157.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo ED \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePower Zoom Lever; Handycam Technology\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 1.5′\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cscript type=\"text\/javascript\"\u003e\nvar ccs_cc_args = ccs_cc_args || [];\n\/\/ CNET Syndication\nccs_cc_args.push(['cpn', 'CPN']);\nccs_cc_args.push(['mf', 'sony']);\nccs_cc_args.push(['pn', 'SELP18105G']);\nccs_cc_args.push(['upcean', 'UPC_EAN_CODE']);\nccs_cc_args.push(['ccid', 'CATALOG_CODE']);\nccs_cc_args.push(['lang', 'EN']);\nccs_cc_args.push(['market', 'US']);\n(function () {\nvar o = ccs_cc_args; o.push(['_SKey', '2d31d0e3']); o.push(['_ZoneId', 'de9c75cf82']);\nvar sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\nsc.src = ('https:' == document.location.protocol ? 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As a member of the G Master line, it is designed with outstanding resolution and sharpness in mind, along with a relatively compact size, responsive autofocus, and Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003eG Master Optics\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"isImage_BGP5ZCbKOY media_BGP5ZCbKOY\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1662209.jpg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eCharacteristic of the G Master line, this telephoto zoom offers excellent optical performance with both high sharpness and smooth bokeh.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion elements and one Super ED element control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating reduces surface reflections, flare, and ghosting for improved contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFar-reaching telephoto zoom sports a f\/4.5-5.6 maximum aperture range that is an ideal compromise resulting in a lightweight, compact design and bright enough performance for working in available lighting conditions.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003eAutofocus and Image Stabilization\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"isImage_BGP5ZCbKOY media_BGP5ZCbKOY hasListItem_BGP5ZCbKOY\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1662206.jpg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli\u003eDirect Drive Super Sonic wave Motor AF (DDSSM) and internal focus mechanism provides quick, quiet, and precise autofocus performance along with more natural, intuitive 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src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1662215.jpg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli\u003eZoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\n\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"hasLeftMedia_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"isImage_BGP5ZCbKOY media_BGP5ZCbKOY hasListItem_BGP5ZCbKOY\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1662214.jpg\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cli\u003eCompatible with FE 1.4x and 2x teleconverters for reaching focal lengths up to 800mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default 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Sensor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e3.0″ 921.6k-Dot Tilting Touchscreen LCD\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal UHD 4K Video \u0026amp; S-Log3 Gamma\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eS\u0026amp;Q Motion in Full HD from 1-120 fps\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eBuilt-In Wi-Fi with NFC\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eReal-Time Eye AF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eUp to 11 fps Shooting and ISO 102,400\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eIncludes E 18-135mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv 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reliable and stable handheld shooting\u003c\/li\u003e\n\u003cli\u003eRefined control and reliability for use in the field\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1 style=\"text-align: center;\"\u003e\u003cstrong\u003eSony FE 200-600mm F5.6-6.3 G OSS Super-telephoto Zoom Lens\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eExtended reach with built-in stabilization \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile tele-zoom range from 200mm telephoto to 600mm super-telephoto\u003c\/li\u003e\n\u003cli\u003eCompatible with Sony’s E-mount 1.4x and 2.0x teleconverters, extending the reach to a maximum of 840mm at F9 or 1200mm at F13 with outstanding image quality and AF performance\u003c\/li\u003e\n\u003cli\u003eBuilt-in optical stabilization with three different mode settings, enabling images that are sharp and in-focus at extended super-telephoto focal lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh resolution and corner-to-corner sharpness throughout the entire zoom range \u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eFive extra-low dispersion (ED) glass elements and an aspherical element, arranged in a new optical design that minimizes chromatic aberration\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture mechanism that ensures beautiful bokeh\u003c\/li\u003e\n\u003cli\u003eCoated with Sony’s original Nano AR coating to suppress unwanted reflections, glare or ghosting in images\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFast, precise and quiet autofocus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eEquipped with Sony’s Direct Drive SSM (DDSSM) focusing system, which has the power and precision needed to drive the lens mechanism for remarkably fast, accurate focusing\u003c\/li\u003e\n\u003cli\u003eAdvanced focus system for exceptionally quiet operation, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInternal zoom mechanism for reliable and stable handheld shooting \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eOverall lens length does not change while zooming, maintaining consistent balance and distance between the front of the lens and desired shooting subject\u003c\/li\u003e\n\u003cli\u003eA fixed-length structure – internal zoom mechanism – retains high resistance to dust and moisture in order to deal with difficult outdoor conditions\u003c\/li\u003e\n\u003cli\u003eQuick zoom operation with light zoom ring torque\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRefined control and reliability for use in the field\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eFocus ring featuring Linear Response MF for fine, responsive manual focus control\u003c\/li\u003e\n\u003cli\u003eThree customizable focus-hold buttons, plus a Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant designii and fluorine coating on the front element to resist dirt and fingerprints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30990480703587,"sku":"SEL200600G","price":1998.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/SEL200600G_A-Large.jpg?v=1774445364"},{"product_id":"sony-sel1655g-e-16-55mm-f-2-8-g-lens","title":"Sony SEL1655G E 16-55mm f\/2.8 G Lens, Ø67","description":"\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"title4_1Re_AHLZOUJFrzzGsoYhGH reset_gKJdXkYBaMDV-W3ignvsP primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e24-82.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eFour Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eXD Linear Motor AF System\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDust and Moisture Resistant\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003ePositioned as the workhorse lens for APS-C, the \u003cb\u003eSony E 16-55mm f\/2.8 G\u003c\/b\u003e is a flexible wide-angle to portrait-length zoom featuring a bright constant f\/2.8 maximum aperture. This fast design suits working in a variety of lighting conditions throughout the zoom range and also affords greater control over depth of field. Further distinguishing itself, this lens sports four aspherical elements and three extra-low dispersion elements in order to control spherical and chromatic aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports an XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eWide-to-portrait-length 16-55mm zoom is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24-82.5mm equivalent focal length range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eBright f\/2.8 constant maximum aperture enables greater control over depth of field and also suits working in difficult lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":31787169415267,"sku":"SEL1655G","price":1598.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/3799542d68f1451907abf17edfabda33.jpg?v=1774445661"},{"product_id":"sony-sel20f18g-fe-20mm-f-1-8g-lens","title":"Sony SEL20F18G FE 20mm f\/1.8G Lens, Ø67","description":"\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003ch1\u003eSony SEL20F18G FE 20mm F\/1.8G Lens, Ø67\u003c\/h1\u003e\n\u003cp\u003ePresenting an ultra-wide field of view, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 20mm f\/1.8 G\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":32178577473635,"sku":"SEL20F18G","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/67406ee5a841019bace8265700199e3c.jpg?v=1774445875"},{"product_id":"sony-dczv1-b-camera-f-content-creators-vloggers","title":"Sony ZV1\/B Camera F\/Content Creators \u0026 Vloggers, Black","description":"\u003ch1 class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-selenium=\"sellingPointsTitle\"\u003eSony ZV1\/B Camera F\/Content Creators \u0026amp; Vloggers, Black\u003c\/h1\u003e\n\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e20.1MP 1\" Exmor RS BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eZEISS 24-70mm-Equiv. f\/1.8-2.8 Lens\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eContent creators and vloggers rejoice, the \u003cb\u003eSony ZV-1\u003c\/b\u003e is a purpose-built compact digital camera specifically designed for those working with the web as the intended destination for their photos and videos. Making use of the popular and advanced RX100-series platform, the ZV-1 takes many of the desirable imaging capabilities of these cameras and pairs them with a refined physical design and some distinguishing modes and settings perfect for vlogging and content creation. One of the most distinct differences is the side flip-out 3.0\" touchscreen that is perfect for front-facing recording. The body also incorporates directional 3-capsule microphone for improved audio recording and there is a Multi Interface Shoe for attaching a variety of accessories. The ZV-1 is also characterized by its sleek and lightweight design, along with a larger right-hand grip that benefits one-handed recording, a front tally lamp, and a large REC button on the top plate. Beyond physical differences, the ZV-1 also incorporates a series of dedicated imaging functions, notably the Product Showcase Setting, which optimizes focusing speed and transitions between a recognized face and a close-up object. There is also a Background Defocus function, which helps correctly dial-in aperture settings for creating shallow depth of field effects, a Skin Softening function, and a Face Priority Auto-Exposure setting to ensure correct exposures when on camera.\u003c\/p\u003e\n\u003cp\u003eInside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1\"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported with no recording limit to allow for longer takes, and a micro-HDMI port can be used to conjunction with an external recorder or monitor if desired. Footage is also benefitted by Sony's S-Log2 and HLG picture profiles that match up with their professional cine cameras for refined color, dynamic range, and detail when recording.\u003c\/p\u003e\n\u003cp\u003eComplementing the sensor and processing attributes, the ZV-1 also features an impressive ZEISS 24-70mm-equivalent standard zoom lens with a bright f\/1.8-2.8 maximum aperture range to help isolate subject matter and perform in low-light conditions. This wide-angle to portrait-length zoom also has Optical SteadyShot image stabilization, which works in conjunction with electronic digital image stabilization and Active SteadyShot mode, to produce steady footage and photos in difficult lighting and shooting conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_34R1Z4rcOIa8NE_99A_jkV\"\u003eContent Creator and Vlogging Features\u003c\/h2\u003e\n\u003cdiv class=\"description_2ub4q6HodBZr8d45BEOdIW\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cul\u003e\n\u003cli\u003eRear 3.0\" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\n\u003cli\u003eSince the screen flips out to the side, the top plate has been redesigned to incorporate a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated wind screen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\n\u003cli\u003eBoth a 3.5mm microphone port and a Multi Interface Shoe are also featured for greater accessory compatibility.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body design is complemented by an easy-to-hold right-hand grip that makes one-handed operation more comfortable and efficient. There is also a large REC button for quick recognition.\u003c\/li\u003e\n\u003cli\u003eFront tally lamp serves as a visual indicator for when recording is occurring.\u003c\/li\u003e\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product showcases and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting (f\/1.8-2.8), using a custom button function, for isolating your subject using shallow depth of field and bokeh. A built-in ND filter benefits using this mode in bright lighting conditions by controlling overexposure.\u003c\/li\u003e\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi.\u003c\/li\u003e\n\u003cli\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking. This mode combines optical and electronic stabilization methods for more effective results—when recording HD video with Active mode, camera shake is reduced by up to 11 times more than with standard SteadyShot; when recording 4K video with Active mode, camera shake is reduced by up to 8 times more than with standard SteadyShot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_34R1Z4rcOIa8NE_99A_jkV\"\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/h2\u003e\n\u003cdiv class=\"description_2ub4q6HodBZr8d45BEOdIW\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1\" Exmor RS CMOS sensor is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 315 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing. \u003cbr\u003e\u003cbr\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 24 fps with continuous AF\/AE calculations being performed at 60 times per second. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and color definition.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_34R1Z4rcOIa8NE_99A_jkV\"\u003eZEISS Vario-Sonnar T* 24-70mm Lens\u003c\/h2\u003e\n\u003cdiv class=\"description_2ub4q6HodBZr8d45BEOdIW\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eSpanning a useful 24-70mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits working in a wide range of situations. Despite its compact, retractable form factor, the lens still retains a bright f\/1.8-2.8 maximum aperture range that benefits working in low-light conditions as well as isolating subject matter using shallow depth of field techniques. The optical design incorporates a series of specialized elements to reduce aberrations and distortions, in order to achieve high sharpness and accurate rendering, and a ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and color fidelity.\u003cbr\u003e\u003cbr\u003eThe flexible reach is complemented by Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_34R1Z4rcOIa8NE_99A_jkV\"\u003eUHD 4K Video Recording\u003c\/h2\u003e\n\u003cdiv class=\"description_2ub4q6HodBZr8d45BEOdIW\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eAble to record UHD 4K video at 30\/24 fps, the ZV-1, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the ZV-1 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\u003cbr\u003eSpeed is also a huge advantage of the ZV-1, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003cbr\u003e\u003cbr\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_34R1Z4rcOIa8NE_99A_jkV\"\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/h2\u003e\n\u003cdiv class=\"description_2ub4q6HodBZr8d45BEOdIW\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eThe ZV-1 is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that cover approximately 65% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. It is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_34R1Z4rcOIa8NE_99A_jkV\"\u003eWireless Connectivity\u003c\/h2\u003e\n\u003cdiv class=\"description_2ub4q6HodBZr8d45BEOdIW\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eBuilt-in Bluetooth and Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible and the ZV-1 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app. Bluetooth connectivity also enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_34R1Z4rcOIa8NE_99A_jkV\"\u003eOther Camera Features\u003c\/h2\u003e\n\u003cdiv class=\"description_2ub4q6HodBZr8d45BEOdIW\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9,999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eFile name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":32595972325475,"sku":"DCZV1\/B","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/a76935aad436b9718967a58ceda1ef1a.jpg?v=1774448237"},{"product_id":"sony-sel35f18f-fe-35mm-f-1-8-e-mount-full-frame-lens","title":"Sony SEL35F18F FE 35mm f\/1.8 E-Mount\/Full Frame Lens, Ø55","description":"\u003ch1\u003eSony SEL35F18F FE 35mm F\/1.8 E-Mount\/Full Frame Lens, Ø55\u003c\/h1\u003e\n\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eCustomizable Focus Hold Button\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cp\u003eThe fast and compact\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFE 35mm f\/1.8 Lens\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003efrom\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eprovides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. For fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eCovering a wide-angle perspective, this compact 35mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 52.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eA fast f\/1.8 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eCustomizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eAn aspheric element is incorporated in the lens design to reduce aberrations and field curvature while maintaining contrast and sharpness.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eAF\/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"descriptionAsTitle_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":32746007363683,"sku":"SEL35F18F","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/e08dae7112722807071885c044e2b99b.jpg?v=1774448292"},{"product_id":"sony-sel85f18-2-fe-85mm-f-1-8-lens","title":"Sony SEL85F18\/2 FE 85mm f\/1.8 Lens, Ø67","description":"\u003cdiv\u003e\n\u003cdiv class=\"\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003ch1\u003eSony SEL85F18\/2 FE 85mm F\/1.8 Lens, Ø67\u003c\/h1\u003e\n\u003cp\u003eAn ideal portrait-length prime, the \u003cb\u003eFE 85mm f\/1.8\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003ePrime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eOne extra-low dispersion element is featured in the optical design and helps to limit color fringing and chromatic aberrations for heightened image clarity and color accuracy.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eDouble linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eThe focus hold button on the lens barrel can be used to hold the focusing position or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eDust- and moisture-resistant design for increased protection to the elements.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":32746007396451,"sku":"SEL85F18\/2","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/dde62de44439fd798128b42aa2b9371b.jpg?v=1774448294"},{"product_id":"sony-sel1224gm-fe-12-24mm-f-2-8-gm-lens","title":"Sony SEL1224GM FE 12-24mm f\/2.8 GM Lens, Gel Filter (Rear)","description":"\u003cp\u003e\u003cspan\u003eIntroducing the world’s widest \u003c\/span\u003e\u003cspan\u003efull\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eframe \u003c\/span\u003e\u003cspan\u003econstant F2.8 \u003c\/span\u003e\u003cspan\u003eaperture zoom lens\u003c\/span\u003e\u003cspan\u003e1\u003c\/span\u003e\u003cspan\u003ewith 12\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003e24mm focal length. The \u003c\/span\u003e\u003cspan\u003eultra\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003ewide 12mm fills your frame with full scenes of \u003c\/span\u003e\u003cspan\u003eLandscape\u003c\/span\u003e\u003cspan\u003es\u003c\/span\u003e\u003cspan\u003e, architecture, street views and even sports. \u003c\/span\u003e\u003cspan\u003eFurthermore, the fast F2.8 aperture captures breath \u003c\/span\u003e\u003cspan\u003etaking night scenes\u003c\/span\u003e\u003cspan\u003e, starry skies and low\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003elight images \u003c\/span\u003e\u003cspan\u003ewhether indoors or out and without having to over \u003c\/span\u003e\u003cspan\u003eincrease ISO or slowing your shutter speed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe FE 12-24mm F2.8 GM incorporates three extremely precise XA (extreme aspherical) elements -manufactured to 0.01-micron surface precision -in an innovative optical design that achieves stunning G Master resolution throughout the image area, while deliveringsmooth, creamy bokeh in out-of-focus areas.The largest XAelement ever made for an Alpha lens is first in the optical path, followed by one more XA elementsand an aspherical elementwith the final XA element at the back of the lens group, effectively minimizingastigmatism, coma and field curvature for incredibly sharp images from the center, right out to the image edges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe dust and moisture resistant2design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures,providingthe reliability needed in challenging conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGet a unique perspective through close-up, wide angle shooting. Thanks to significant aberration reduction achieved by the floating focus mechanism, the FE 12-24mm F2.8 GM realizes a constant 11” (0.28-meter)minimum focusing distance throughout the zoom range with a with a max. magnification of 0.14x. Being an internal focus lens, its length remains constant while focusing, so its center of gravity varies very little. This makes it ideal for balanced, easy handling and great for use on gimbals, with matte boxes and in housings.\u003c\/span\u003e\u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":32786019516515,"sku":"SEL1224GM","price":3148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/1a752447e24233e845c51e712f01f250.jpg?v=1774448297"},{"product_id":"sony-ecmb1m-camera-mount-digital-shotgun-microphone-f-sony-cameras","title":"Sony ECMB1M Camera-Mount Digital Shotgun Microphone F\/Sony Cameras","description":"\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"title4_1Re_AHLZOUJFrzzGsoYhGH reset_gKJdXkYBaMDV-W3ignvsP primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDesigned for Sony a7R IV\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eMounts via Sony Multi Interface Shoe\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e3 x Selectable Directivity Patterns\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eSelectable Digital\/Analog Output\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e4\" Ultra-Compact Design\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAuto-Level Function\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eLow-Cut Filter\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eCable-Free Connection\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eVibration-Resistant Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eThe \u003cb\u003eSony ECM-B1M\u003c\/b\u003e is an ultra-compact camera-mount digital shotgun microphone designed for mobile video creators working with Sony cameras equipped with the Multi Interface Shoe. Released alongside the a7R IV, which benefits from its built-in Digital Audio Interface, the ECM-B1M is able to produce its best quality by delivering a digital audio stream directly to the camera through the Multi Interface Shoe. Other Sony cameras with the standard Multi Interface Shoe can still make use of the microphone as there is a selectable digital\/analog output.\u003c\/p\u003e\n\u003cp\u003eThe ECM-B1M is equipped with eight high-performance mic capsules and advanced digital signal processing, providing three selectable directivity patterns for a wide range of shooting and recording situations. Plug-and-play operation makes the microphone easy to use right out of the box—you can immediately start recording your YouTube videos, Facebook Live streams, and interviews, at home, in the studio, or on the go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eCompatibility\u003c\/h2\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cb\u003eDigital Audio\u003c\/b\u003e\u003cbr\u003eSony Alpha a7R IV\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAnalog Audio\u003c\/b\u003e\u003cbr\u003eSony cameras equipped with Multi Interface Shoe\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eThree Directivity Modes\u003c\/h2\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eAdvanced digital signal processing makes it possible to offer three switchable directivity patterns: supercardioid, cardioid, and omnidirectional.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eSuper Directivity in a Compact Mic\u003c\/h2\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eEight high-performance microphone units work with a beam-forming algorithm to provide extremely sharp directivity that effectively rejects off-axis sound. All of this is achieved in a remarkably compact microphone that is only 3.91\" in length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eDigital Sound with Low Noise\u003c\/h2\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eWhen connected via the Multi Interface shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eEffective Controls for Clear Sound\u003c\/h2\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eRecord level control, analog output for compatibility with a wide range of cameras, and an attenuator that makes it easy to set optimum signal levels all add to this microphone's versatility.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA low-cut filter that cuts out subsonic noise is implemented through digital signal processing, maximizing audio quality at the recording stage and thereby reducing the need for complex post processing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eMechanical Noise Suppression\u003c\/h2\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eAn advanced shock and vibration suppressing design effectively minimizes low-frequency or handling noise, which can degrade audio quality. The absence of connecting cables also means that no noise can be transmitted to the microphone mechanically via cables and connectors.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA fur windscreen is supplied to help reduce wind noise when shooting outdoors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\"\u003eCable-Free Connection\u003c\/h2\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eSimply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. Sony's Multi Interface Shoe offers intelligent connectivity and control for a variety of accessories, providing maximum flexibility and mobility.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":33084275982435,"sku":"ECMB1M","price":338.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/5ebeaf831f7bacb3f7fad72fbddcbca3.jpg?v=1774448364"},{"product_id":"sony-dczv1-w-camera-f-content-creators-vloggers-white","title":"Sony ZV1\/W Camera F\/Content Creators \u0026 Vloggers, White","description":"\u003ch1 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSony ZV1\/W Camera F\/Content Creators \u0026amp; Vloggers, White\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA pocket-sized camera with uncompromising imaging technology and unique features for content creators and vloggers that lets the subject shine in any scene. Featuring Sony’s advanced Realtime Eye-AF\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e and Real-time AF tracking with simplified Background Defocus function, Face Priority AE (autoexposure) and Product Showcase setting made specifically with content creators in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ctable cellpadding=\"0\" cellspacing=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003e20.1MP stacked back illuminated 1\" Exmor RS® CMOS sensor w\/ DRAM\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eLarge aperture 24-70mm\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e1\u003c\/sup\u003e\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003e F1.8-2.8 ZEISS® Vario-Sonnar T* lens\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eBIONZ X™ with front-end LSI for perceived resolution\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eFast Hybrid AF, Real Time Eye-AF\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eand Real-time AF tracking \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eSide-articulating LCD screen for easier to compose selfie shots\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eQuickly switch between two modes of defocused background bokeh\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eProduct Showcase Setting transitions focus from face to object\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eFace priority AE keeps faces bright in backlit or dim condition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eClear Voice w\/ 3-Capsule directional mic and wind screen accessory\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eStandard 3.5mm mic. Jack, plus MI (Multi-interface) shoe\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eImage stabilization suppresses shake even while walking\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eOptimized color with enhanced skin-tone reproduction \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eHigh bitrate 4K movie\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003e w\/ full pixel readout and no pixel binning\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003ePro video functions incl. HLG (Hybrid Log-Gamma) and S-Log3\/2\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eInterval Shooting for stunning time-lapse videos\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eSuper slow-motion movie HFR\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003e(High frame rate) up to 960 fps (40x)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eImaging Edge™ Desktop and Imaging Edge Mobile app compatible\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eWorks with ‘Movie Edit add-on’ for Imaging Edge™ mobile app\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eWi-Fi® for easy file transfer and remote camera control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eUp to 24fps\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"1\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\"\u003e\u003csup\u003e9\u003c\/sup\u003e\u003c\/span\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003efast continuous shooting with AF\/AE tracking\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eFast hybrid (contrast and phase detection) autofocus system\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eBuilt-in ND to control exposure in bright light conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eCompact lightweight and easy to handle body grip\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eEasy-to-push REC button with front facing Rec. tally light\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003cp\u003e\u003cspan color=\"#000000\" size=\"2\" face=\"Trebuchet MS\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\"\u003eSoft Skin Effect enhances face appeal for still and movie\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":33206968025187,"sku":"DCZV1\/W","price":798.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/17a9d5c38d4df84cb5a43e8259ccefbf.jpg?v=1774448386"},{"product_id":"sony-sel35f14gm-fe-35mm-f-1-4-gm-lens","title":"Sony SEL35F14GM FE 35mm f\/1.4 GM Lens, Ø67","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL35F14GM FE 35mm F\/1.4 GM Lens, Ø67\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA classic wide-angle prime with an updated, sleek design, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony FE 35mm f\/1.4 GM\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":33377448788067,"sku":"SEL35F14GM","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/215cb713d7f6773acefd9b8031f8e4ce.jpg?v=1774448427"},{"product_id":"sony-a1-mirrorless-camera-body-only","title":"Sony A1 Mirrorless Camera, Body Only","description":"\u003cstrong data-mce-fragment=\"1\"\u003eSony A1 Mirrorless Camera, Body Only \u003c\/strong\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe most technologically advanced, innovative camera that Sony has ever released, the Alpha 1\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e  \u003c\/span\u003ecombines high-resolution and high-speed performance at a level never previously reached. A 50.1-megapixel\u003cspan data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e1\u003c\/sup\u003e\u003c\/span\u003e full-frame stacked Exmor RS™ image sensor capable of up to 30 fps continuous shooting\u003cspan data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e3\u003c\/sup\u003e\u003c\/span\u003e with up to 120 AF\/AE calculations per second\u003cspan data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e4\u003c\/sup\u003e\u003c\/span\u003e, 8k 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e50.1MP Full-frame Exmor RS stacked CMOS image sensor with integral memory\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e8x more powerful*, next generation BIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eUltra-fast sensor readout speed and next gen. BIONZ XR image processing delivers:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eBlackout free shooting up to 30fps with 120 AF\/AE calculations per second\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eReal-time AF tracking, Real-time Eye-AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eSilent, vibration free, anti-distortion electronic shutter\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eHigh-frequency flicker-free shooting\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eElectronic shutter flash sync\u003cspan\u003e (\u003c\/span\u003eFF 1\/200sec., APS-C 1\/250sec.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e8.6K oversampling for 8K 30p 10-bit 4:2:0 and up to 4K 120p\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e10-bit 4:2:2\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDrastically reduced rolling shutter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eWorld’s first* 240 fps refresh rate, 9.44M** dot 0.64” QXGA OLED EVF\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e5-axis IBIS with Active mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e15+ stops dynamic range (15-stops still image, 15.5-15+ stops movie)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eWorld’s first* anti-flicker mechanical and electronic shutter\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eWorld’s fastest mechanical shutter flash sync speed to 1\/400 sec.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDual card slots, both compatible with CFexpress Type A and SD\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e16-bit 4K\/60p RAW output via HDMI\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eNo 29min. 59sec. rec. limit\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eLong battery life extendable via USB Type C with Power Delivery\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003ePicture Profiles including S-Cinetone, HLG and S-Log 2 \u0026amp; 3\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e10 customizable creative looks\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eMI shoe with digital audio interface\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eUSB-C and Ethernet wired LAN (via optional adaptor)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":33399303012451,"sku":"ILCE1\/B","price":5698.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/db375e9d9cc1fc7766709ca662f3db2f.jpg?v=1774448432"},{"product_id":"sony-xlrk3m-dual-channel-digital-xlr-audio-adapter-kit-w-shotgun-mocrophone","title":"Sony XLRK3M Dual-Channel Digital XLR Audio Adapter Kit W\/Shotgun Microphone","description":"\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFor DSLR, Mirrorless Cameras\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e2 x XLR-1\/4\" Mic\/Line \u0026amp; 1 x 3.5mm Input\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eECM-XM1 Shotgun Mic with Fur Windscreen\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eSelectable Digital\/Analog Output\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAudio-Level Controls for Each Channel\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eSelectable Low-Cut Filter\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eCable-Free Camera Connection via MI Shoe\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eVibration-Resistant Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony XLR-K3M\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a dual-channel digital XLR audio adapter that allows you to connect microphones and other audio sources to cameras equipped with a Multi Interface Shoe. Released alongside the a7R IV, which benefits from its built-in digital audio interface, the adapter is able to produce its best quality by delivering a digital audio stream directly to the camera through the Multi Interface Shoe. Other Sony cameras with the standard MI Shoe can still make use of the microphone as there is a selectable digital\/analog output.\u003c\/p\u003e\n\u003cp\u003eThe XLR-K3M features two XLR-1\/4\" combo mic\/line inputs with 48V phantom power, and a 3.5mm stereo input with plug-in power, all with individual level controls. Intuitive controls make the adapter easy to use right out of the box. An ECM-XM1 shotgun is included so you can immediately start recording your YouTube videos, Facebook Live streams, and interviews, at home, in the studio, or on the go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":33440678805603,"sku":"XLRK3M","price":608.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/1021363cd96e6bcad8c0045de3bf914c.jpg?v=1774448448"},{"product_id":"sony-sel50f12gm-fe-50mm-f-1-2-gm-lens-may-13","title":"Sony SEL50F12GM FE 50mm f\/1.2 GM Lens, Ø72","description":"\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL50F12GM FE 50mm F\/1.2 GM Lens, Ø72\u003c\/h1\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA classic wide-angle prime with an updated, sleek design, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony FE 50mm f\/1.2 GM\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39279947219043,"sku":"SEL50F12GM","price":2198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/568fe5c4471412fc23633625d87baa5d.jpg?v=1774448478"},{"product_id":"sony-sel24f28g-fe-28mm-f-2-8-g-lens-may-13","title":"Sony SEL24F28G FE 24mm f\/2.8 G Lens, Ø49","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL24F28G FE 24mm F\/2.8 G Lens, Ø49\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA classic wide-angle prime, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 24mm f\/2.8 G\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis characterized by its speed and ultra-compact form factor. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eWide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eXA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39290939965539,"sku":"SEL24F28G","price":748.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/e11579a1ca4610d1ca2f7e4d87ffc753.jpg?v=1774448486"},{"product_id":"sony-sel40f25g-fe-40mm-f-2-5-g-lens-may-13","title":"Sony SEL40F25G FE 40mm f\/2.5 G Lens, Ø49","description":"\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL40F25G FE 40mm F\/2.5 G Lens, Ø49\u003c\/h1\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA classic wide normal focal length prime lens, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 40mm f\/2.5 G\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eXA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html\"\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39290946781283,"sku":"SEL40F25G","price":748.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/899879101a935d37f6cc7028aea72f42.jpg?v=1774448489"},{"product_id":"sony-sel50f25g-fe-50mm-f-2-5-g-lens-may-27","title":"Sony SEL50F25G FE 50mm f\/2.5 G Lens, Ø49","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL50F25G FE 50mm F\/2.5 G Lens, Ø49\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA classic normal focal length prime lens, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 50mm f\/2.5 G\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis characterized by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eXA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39290950058083,"sku":"SEL50F25G","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/0a4db4e7443677780c56cc60fa127f51.jpg?v=1774448491"},{"product_id":"sony-sel14f14gm-fe-14mm-f-1-8-gm-lens","title":"Sony SEL14F18GM FE 14mm f\/1.8 GM Lens, Gel Filter (Rear)","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL14F18GM FE 14mm F\/1.8 GM Lens, Ø49\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA dynamic ultra wide-angle focal length with an especially bright design, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 14mm f\/1.8 GM\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a fast, versatile lens well-suited to landscape, nature, architectural, and street photography. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTwo XD Linear Focus Actuators provide quick and quiet focus, and also lend more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe lens has a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eVersatile ultra wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 27mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eOne aspheric element and two XA elements are incorporated into the optical design, which feature superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo ED and one Super ED extra-low dispersion elements are incorporated in the lens design and help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAll optical surfaces feature Nano AR II Coating to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDual XD linear Autofocus actuators and an internal focus mechanism provide quick, quiet, and precise autofocus performance and contributes to more natural, intuitive manual focus control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eRounded diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39332025335907,"sku":"SEL14F18GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/612aa316bc4920530eabcfeb54c30cde.jpg?v=1774448519"},{"product_id":"sony-ilczve10-b-mirrorles-camera-body-only-black","title":"Sony ZVE10\/B Mirrorless Camera, Body Only, Black","description":"\u003cstrong\u003eSony ILCZVE10\/B Mirrorles Camera, Body Only, Black\u003c\/strong\u003e\n\u003cp\u003ePerfect for vloggers, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony ZV-E10\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003epairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\n\u003cp\u003eTaking a concept that originated with the ZV-the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39496054702179,"sku":"ILCZVE10\/B","price":748.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/66e53611b577412fbecdaa5cd78d5512.jpg?v=1774448576"},{"product_id":"sony-ilczve10-w-mirrorles-camera-body-only-white","title":"Sony ZVE10\/W Mirrorless Camera, Body Only, White","description":"\u003ch1\u003eSony ILCZVE10\/W Mirrorles Camera, Body Only, White\u003c\/h1\u003e\n\u003cp\u003ePerfect for vloggers, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony ZV-E10\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003epairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\n\u003cp\u003eTaking a concept that originated with the ZV-the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e\n\u003cp\u003eIn terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording up to 30p, Full HD recording at 120p, and stills shooting up to 11 fps. Sensitivity ranges from 100-32000 for working in a variety of lighting conditions and the sensor's design also integrates a 425-point Fast Hybrid AF system for accurate tracking and detection of subjects.\u003c\/p\u003e\n\u003cp\u003eThe body design is reminiscent of Sony's other Alpha E-mount cameras and features an intuitive control layout along with the functional 3.0\" vari-angle touchscreen LCD for intuitive settings control and framing. With audio being a main concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic into the camera design as well as incorporating both 3.5mm mic and headphone ports and having the top Multi Interface shoe support a digital audio interface for improved audio quality.\u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39496054997091,"sku":"ILCZVE10\/W","price":748.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/fdaf289e4d4c926d500d022d6ed4664e.jpg?v=1774448577"},{"product_id":"sony-sel70200gm2-fe-70-200mm-f-2-8-gm-oss-ii-lens-o72","title":"Sony SEL70200GM2 FE 70-200mm f\/2.8 GM OSS II Lens, Ø77","description":"\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-selenium=\"sellingPointsTitle\" class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle4_2iuXk4fiJdiSJrFwQaVSyO weightBold_uZPYIzc0akPVg32yaW2cS primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003eSony SEL70200GM2 FE 70-200mm F\/2.8 GM OSS II Lens, Ø72\u003c\/h1\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle4_2iuXk4fiJdiSJrFwQaVSyO weightBold_uZPYIzc0akPVg32yaW2cS primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOne XA \u0026amp; One Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eFour ED Elements \u0026amp; Two Super ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e4 XD Linear AF Motors\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOptical Steady Shot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003eBuilding on the success of its predecessor, the \u003cb\u003eFE 70-200mm f\/2.8 GM OSS II Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design aslo features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003cp\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eIncluded lens hood features a flocked interior for reduce glare and an opening that allows convenient operation of separately purchased circular polarizing or other rotating filters.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39608472764515,"sku":"SEL70200GM2","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/a45f38074e1be479c77c52b35fce41e0.jpg?v=1774448664"},{"product_id":"sony-hvlf60rm2-wireless-external-flash","title":"Sony HVLF60RM2 Wireless External Flash","description":"\u003ctable cellspacing=\"0\" cellpadding=\"0\" data-mce-fragment=\"1\"\u003e\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eHigh-output Guide Number for compact mirrorless cameras (GN60)\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e1\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003ePer-frame P-TTL flash control instantly adapts to changing light\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eUp to 200 frames\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003e in high-speed bursts at up to 10 fps\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003e240 flashes with fast recycle time of 1.7 second\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eWhite balance and flash control linked to camera face detection\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eLight output optimized for focal length (14mm w\/ wide panel to 200mm)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eConveniently controllable from compatible camera\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003e body menu\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eQuick Shift Bounce for horizontal and vertical camera bounce positions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eHigh Speed Sync, Rear-Sync, Slow-sync, and Multi-flash settings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eOperates as on-camera flash, radio wireless commander or receiver\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eStable ratio wireless communication up to 98.4 ft (30m\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e )7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eWirelessly control up to 15 flash units in up to 5 groups\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e9\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eResistance to overheating for continuous performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eDurable dust and moisture resistant design\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eMetal MI foot and side frame protects shoe connection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eMemory and MR settings to access frequently used settings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd valign=\"top\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003eOptional FA-EBA1 battery adapter provides 0.6 sec.\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"1\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: xx-small;\" data-mce-fragment=\"1\"\u003e\u003csup data-mce-fragment=\"1\"\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003cspan face=\"Trebuchet MS\" size=\"2\" color=\"#000000\" style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: small;\" data-mce-fragment=\"1\"\u003e recycle time\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39619035562083,"sku":"HVLF60RM2","price":628.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/099098884d3335b227f6888ffe1e27dc.jpg?v=1774448679"},{"product_id":"sony-selp1635g-fe-pz-16-35mm-f-4-g-lens-o72","title":"Sony SELP1635G FE PZ 16-35mm f\/4 G Lens, Ø72","description":"\u003ch1\u003eSony SELP1635G FE PZ 16-35mm f\/4 G Lens, Ø72\u003c\/h1\u003e\n\u003cdiv class=\"title_dkf_HqcGmV\"\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle4_v_wGSQBcdt weightBold_v_wGSQBcdt primary_aEALyqkgyT\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_MMLxyn2vhC\" data-selenium=\"overviewLeftTableOfContents\"\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003ePower Zoom Mechanism; Internal Zoom\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003eSuper ED, ED, and Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003eDual XD Linear AF Motors\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003eFluorine Coating, Weather-Sealed Design\u003c\/li\u003e\n\u003cli class=\"listItem_dkf_HqcGmV\" data-selenium=\"sellingPointsListItem\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"item_MMLxyn2vhC\" role=\"button\"\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"leftTableContents_qmET0O68Ph\"\u003e\n\u003cdiv class=\"above_MMLxyn2vhC\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003carticle class=\"content_qmET0O68Ph\"\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003eDesigned for Creators\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eA compact design with superb optics and a power zoom function makes the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony PZ 16-35mm f\/4 G\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ean ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f\/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003eOptimized for Video\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eA perfect companion for content creators, this lens's key features are ideal for video applications, including Power Zoom, suppressed focusing breathing, and versatile focus handling, along with a well-balanced design that performs well when mounted on a gimbal or drone or used handheld:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eThe electronically controlled Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body or from select camera bodies.\u003c\/li\u003e\n\u003cli\u003ePower Zoom mechanism uses four XD linear motors for precise, fast, and quiet zooming movement.\u003c\/li\u003e\n\u003cli\u003ePower Zoom can be used in conjunction with Sony camera's Clear Image Zoom function, which can further extend the effective reach by up to 2x while maintaining near original image quality. If the lens's zoom speed is set to Slow, and the zoom control is performed remotely from the camera body, the zooming transition will be seamless from optical zoom to Clear Image Zoom.\u003c\/li\u003e\n\u003cli\u003eInternal zoom and internal focus design maintains the overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. Additionally, this lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003eOptical Design\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cul\u003e\n\u003cli\u003eWide-angle zoom design covers ultra-wide to standard wide focal lengths and a constant f\/4 maximum aperture offers consistency and a strong balance between brightness and a compact design.\u003c\/li\u003e\n\u003cli\u003eTwo Advanced Aspherical (AA) elements and one aspherical element help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/li\u003e\n\u003cli\u003eSuper ED and ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003c\/li\u003e\n\u003cli\u003eSpecial attention has been given to achieve consistent and sharp performance throughout the zoom and focus ranges for maximum versatility.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes a smooth bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003eVersatile Focusing Performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance at the 16mm position is 11\" and, at the 35mm position, is 9.4\" with a 0.23x maximum magnification.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003eVersatile Focusing Performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance at the 16mm position is 11\" and, at the 35mm position, is 9.4\" with a 0.23x maximum magnification.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39804560670819,"sku":"SELP1635G","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/7a8f38805a4452266da6e6d049742a91.jpg?v=1774448858"},{"product_id":"sony-sel2470gm2-fe-24-70mm-f-2-8-gm-ii-lens-o82","title":"Sony SEL2470GM2 FE 24-70mm f\/2.8 GM II Lens, Ø82","description":"\u003cdiv data-mce-fragment=\"1\" class=\"title_OMS5rN7R1Z\"\u003e\n\u003ch1 data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eSony SEL2470GM2 FE 24-70mm F\/2.8 GM II Lens, Ø82\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\" class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSmall Size, Huge Versatility\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eA refined take on the fast standard zoom, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 24-70mm f\/2.8 GM II\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Master Image Qualit\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"hasLeftMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFaster AF and Floating Focus Mechanism\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"isImage_riPByZJPqM media_riPByZJPqM\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Control and Video Capabilities\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"hasLeftMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact, Lightweight, and Robust Design\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"hasLeftMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39840627294307,"sku":"SEL2470GM2","price":2248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/77cff8711b225e9b96a684c83918a2cd.jpg?v=1774448891"},{"product_id":"sony-selp1020g-e-10-20mm-f-4-pz-g-lens-jul-1st","title":"Sony SELP1020G E 10-20mm f\/4 PZ G Lens, Ø62","description":"\u003ch1\u003eSony SELP1020G E 10-20mm f\/4 PZ G Lens (Jul 1st)\u003c\/h1\u003e\n\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e15-30mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003ePower Zoom Mechanism; Internal Zoom\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eED and Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eLightweight, Ultra-Wide, Power Zoom\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eA lens built with the hybrid shooter in mind, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony E 10-20mm f\/4 PZ G\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a lightweight and versatile ultra-wide-angle APS-C zoom ideally suited for vlogging and content creation needs. Featuring Power Zoom, intuitive handling, and advanced optics, this portable go-to lens excels at daily shooting applications and the updated autofocus performance also brings it up to speed for stunning video production capabilities.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOptimized for Video and Vlogging\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eBuilt with vlogging in mind, this lens's key attributes relate to video recording performance, ease of use, and a highly versatile design:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eElectronically controlled internal Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body, using either the zoom lever or the zoom ring, or from select camera bodies.\u003c\/li\u003e\n\u003cli\u003eInternal zoom and internal focus design maintains the overall lens length during operation and also helps to reduce any shifts to the lens's center of gravity for better performance when mounted to a handheld gimbal.\u003c\/li\u003e\n\u003cli\u003eLinear AF system is especially quiet and smooth and also supports Linear Response MF for natural manual focusing control.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Series Optics\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eUltra-wide-angle zoom offers a versatile 15-30mm equivalent focal length range, striking an ideal balance between being wide enough for handheld, selfie style vlogging and narrow enough for natural, everyday recording. Also, the constant f\/4 maximum aperture offers consistency throughout the zoom range and marries brightness with a compact design.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eThree aspherical elements help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/li\u003e\n\u003cli\u003eTwo ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003c\/li\u003e\n\u003cli\u003eCircular diaphragm contributes a smooth and natural bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRefined Focusing Performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance at the 10mm position is 5.1\" and, at the 20mm position, is 6.7\" with a 0.18x maximum magnification; both of these close-up distances are only possible with manual focus. When using autofocus, the minimum focusing distance is 7.9\" with a 0.14x maximum magnification.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eLightweight Design, Intuitive Handling\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eThis 10-20mm f\/4 prioritizes compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and has an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eImpressively lightweight design weighs 6.2 oz and the sleek design measures 2.2\" long; making this lens ideal for everyday handheld use and travel applications.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eBoth an integrated Power Zoom lever on lens barrel and a dedicated zoom ring can be used for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.\u003c\/li\u003e\n\u003cli\u003eWith select Alpha cameras, the zoom ring rotation direction can also be adjusted.\u003c\/li\u003e\n\u003cli\u003eRemote zoom control is also possible via the optional GP-VPT2BT Wireless Shooting Grip or from a linked smartphone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39880037400675,"sku":"SELP1020G","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/ad68be0a1454336438c3afc32bbcadbb.jpg?v=1774448953"},{"product_id":"sony-sel11f18-e-11mm-f-1-8-lens-jul-1st","title":"Sony SEL11F18 E 11mm f\/1.8 Lens, Ø55","description":"\u003ch1\u003eSony SEL11F18 E 11mm f\/1.8 Lens (Jul 1st)\u003c\/h1\u003e\n\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e16.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMin. Focusing Distance: 4.7\"\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSleek and Speedy Super-Wide\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eFeaturing an especially sleek and lightweight design, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony E 11mm f\/1.8\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis also among the widest APS-C lenses, offering a 16.5mm equivalent focal length along with a bright f\/1.8 design. Perfect for selfie-style vlogging, architectural subjects, and landscape shooting, this lens's lightweight, portable design also makes it a go-to choice for travel and walkaround recording applications.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOptical Design\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-wide-angle prime offers a 16.5mm equivalent focal length, making it a versatile option for subjects ranging from architecture to landscapes, as well as handheld vlogging needs.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture is ideal for shallow depth of field shooting and also excels in low-light conditions.\u003c\/li\u003e\n\u003cli\u003eOptical design offers impressive sharpness across the frame and also contributes to high clarity by reducing color fringing and a variety fo aberrations.\u003c\/li\u003e\n\u003cli\u003eRounded 7-blade diaphragm contributes a smooth and natural bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRefined Focusing Performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance is 4.7\" with a 0.2x maximum magnification when using manual focus, or 5.9\" with a 0.13x magnification when using autofocus.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePetite Design and Intuitive Handling\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eCustomizable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eWhen paired with a camera featuring Active Mode stabilization, the ultra-wide focal length works perfectly to produce stable shots while walking, along with a pleasing balance of subject and background in the frame when used at arm's length.\u003c\/li\u003e\n\u003cli\u003eLens measures 2.3\" long and weighs 6.3 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39880038219875,"sku":"SEL11F18","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/8131bb105c0266340a2d9a882f8f9e2a.jpg?v=1774448951"},{"product_id":"sony-sel15f14g-e-15mm-f-1-4-g-lens-jul-1st","title":"Sony SEL15F14G E 15mm f\/1.4 G Lens, Ø55","description":"\u003ch1\u003eSony SEL15F14G E 15mm f\/1.4 G Lens \u003c\/h1\u003e\n\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul data-selenium=\"overviewLeftTableOfContents\" class=\"list_GV3KXXG7b4\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuper ED, ED, and Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMin. Focusing Distance: 6.7\"\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003carticle class=\"content_L6kDdYKxLS\"\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUltra-Fast, Ultra-Compact\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cb\u003eSony\u003c\/b\u003e's fastest APS-C lens, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eE 15mm f\/1.4 G\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a bright, wide-angle 22.5mm-equivalent prime featuring advanced G Series optics and a sleek design that's ideal for travel, landscapes, and walkaround shooting. In addition to prioritizing image quality and speed, this lens also features an intuitive-to-handle design and smooth focusing performance that suits vlogging and video recording applications.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Series Lens\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eWide-angle prime offers a 22.5mm equivalent focal length, making it a versatile option for anything from street to landscape to travel, as well as for selfie-style vlogging needs.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture is ideal for shallow depth of field and selective focusing techniques, and also excels in low-light conditions.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/li\u003e\n\u003cli\u003eOne Super ED and two ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eRounded 7-blade diaphragm contributes a smooth and natural bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRefined Focusing Performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance is 6.7\" with a 0.15x maximum magnification when using manual focus, or 7.9\" with a 0.12x magnification when using autofocus.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRobust Design and Intuitive Handling\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cli\u003eCustomizable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eLens measures 2.7\" long and weighs 7.7 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39880039333987,"sku":"SEL15F14G","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/a726a77b37bf6abaabc71d0cdba5c2f7.jpg?v=1774448954"},{"product_id":"sony-ecmb10-digital-shotgun-microphone-f-sony-cameras","title":"Sony ECMB10 Digital Shotgun Microphone F\/Sony Cameras","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003eSony ECMB10 Digital Shotgun Microphone F\/Sony Cameras\u003c\/h1\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eContent Creator, Podcaster, Videographer\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eFor Sony Cameras with MI Shoe\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAdvanced Beamforming Technology\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eSuper\/Uni\/Omni Pickup Patterns\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e3.1\" Ultracompact Design\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDigital Audio Transmission to Camera\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDSP with Auto Level \u0026amp; Noise Suppression\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eShock- and Vibration-Resistant Design\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eCable-Free and Battery-Free Operation\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDust-\/Moisture-Resistant, Windscreen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCapture crystal-clear speech, interviews, ambience, or nature sounds with the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony ECM-B10\u003c\/b\u003e, a camera-mount digital shotgun microphone designed for on-the-go content creators, podcasters, and videographers using Sony cameras equipped with the Multi Interface Shoe (MI). Combining digital signal processing with advanced beamforming technology, the mic delivers superdirectional performance in a remarkably ultracompact package that provides flexibility and mobility, even in gimbal and grip-mounted shots. The ECM-B10 offers three types of pickup patterns in a single mic. For selfies and interviews, use the superdirectional pattern to tightly focus audio capture on a single subject directly in front of the camera. Switch to the unidirectional pattern for a wider shot or if you have two subjects on camera. The omnidirectional setting captures audio in a 360° field around the mic, making it a smart choice to pick up environmental sounds and voices from behind the camera.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773220.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eHigh-Quality Recording and Digital Transmission to Your Camera\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ECM-B10 converts analog sound to digital within the microphone body and performs digital signal processing using Sony's unique algorithms—enabling three directional pickup patterns as well as noise reduction. In-body digital conversion also helps to reduce noise inside the microphone.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDirect digital audio transmission to the camera eliminates signal degradation, supplying pristine in-camera audio recordings without the noise and hiss common to analog preamps found in many cameras.\u003c\/p\u003e\n\u003cp\u003eA simple Digital\/Analog switch also provides compatibility with a wide range of cameras using an analog interface. The ECM-B10 is compatible with a7R IV, a7C, ZVE10 cameras and other Sony products with MI (Multi-interface shoe) that support digital audio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773218.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Beamforming Technology\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ECM-B1M is equipped with four high-performance mic capsules. Digital signal processing using beamforming technology achieves high-quality audio with three switchable directivities, providing three microphones in one, including superdirectivity.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773219.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eYour Choice of Three Pickup Patterns\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eChoose the most suitable pickup pattern with an easy-to-reach, three-way switch on the rear panel of the microphone. Quickly switch back and forth among the three pickup patterns, giving you the flexibility to adapt to your shooting requirements.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773215.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSuperdirectional: Focused Front Area\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eIdeal for selfies or interviews, the superdirectional pattern collects sound from a focused area in front of the microphone, effectively suppressing sounds from off-axis and behind the camera.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773208.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUnidirectional: Wide Frontal Range\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePerfect for multiperson conversations, the unidirectional pattern captures sound from a wide field in front of the microphone, while minimizing pickup from behind.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773204.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOmnidirectional : Sound from Any Direction\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe omnidirectional pattern picks up audio equally from all directions, useful for recording environmental sounds or the voice of the camera operator.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773122.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eNoise Filters, Auto-Level, Pad Controls on Intuitive, Easily Visible Rear Panel\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eControls for pickup pattern and other functions are easy to reach on the rear panel and visible at a glance for quick adjustments during shooting.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe ECM-B10's noise-cut filter and low-cut filter are very effective at reducing extraneous ambient noises and cutting out low-frequency noise through the use of digital signal processing algorithms, maximizing audio quality at the recording stage and reducing the need for complex post-processing.\u003c\/p\u003e\n\u003cp\u003eAuto level control and a variable pad (-20, -10, 0 dB) makes it easy to set optimum recording levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773216.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact and Portable Mic\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eEven at only 3.1\" in length, the ECM-B10 offers impressive directional audio capture. Its small size gives you plenty of clearance for wide-angle lenses, viewfinder use, and gimbals.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773469.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCable-Free Connection\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNo cables are required for connection to a wide range of Sony cameras equipped with an MI shoe. The absence of connecting cables means that no noise can be transmitted to the microphone mechanically via cables and connectors.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773471.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eDesigned to Minimize Shock and Vibration Noise\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ECM-B10 features an advanced shock- and vibration-suppressing design to effectively minimize low-frequency or handling noise, which can degrade audio quality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773201.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eDust- and Moisture-Resistant Design\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eComplementing similarly dust- and moisture-resistant cameras, the ECM-B10 designed for worry-free outdoor shooting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773470.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBattery-Free Operation\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePower is supplied via the MI shoe in compatible cameras, so you don't have to worry about microphone batteries running out during a shoot.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_1773119.jpg\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSupplied Windscreen\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ECM-B10 comes with a furry windshield that's easily detachable and effective with reducing wind noise for capturing crisp audio on outdoor shoots.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eECM-B10 Highlights\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDigital signal processing using beamforming technology\u003c\/li\u003e\n\u003cli\u003eCompact, lightweight, and portable at only 3.1\" in length\u003c\/li\u003e\n\u003cli\u003eThree selectable pickup patterns; Super\/Uni\/Omnidirectional\u003c\/li\u003e\n\u003cli\u003eAuto Level function\u003c\/li\u003e\n\u003cli\u003eHighly efficient noise filters: Noise Cut and Low Cut\u003c\/li\u003e\n\u003cli\u003eMI (Multi-Interface) Shoe requires no batteries or cables\u003c\/li\u003e\n\u003cli\u003eDigital\/Analog switch for compatibility with a wide range of Sony cameras\u003c\/li\u003e\n\u003cli\u003eDirect control with the intuitive, easily visible rear panel\u003c\/li\u003e\n\u003cli\u003eNoise suppression contributes to high-quality audio\u003c\/li\u003e\n\u003cli\u003eSupplied furry windscreen to reduce wind noise\u003c\/li\u003e\n\u003cli\u003eDesigned to suppress vibration and mechanical noise\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39892067778659,"sku":"ECMB10","price":228.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/e5c5f85cc024534dc5d52d0e99d0775d.png?v=1774639145"},{"product_id":"sony-fx30-digital-cinema-camera-body-only-oct-24th","title":"Sony FX30B Digital Cinema Camera","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003eSony FX30 Digital Cinema Camera, Body Only\u003c\/strong\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e26.1MP APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eUHD 4K up to 120p\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eCompact Form Designed for Cage-Free Use\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eS-Cinetone\/S-Log3\/HLG, 14+ Stops DR\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003ePhase Detection AF\/Face Tracking\/Eye AF\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eStandard ISO 100-32000 | Dual Base ISO\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDual CFexpress Type A\/SDXC Card Slots\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eUser LUTs \u0026amp; Timecode Sync Support\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDetachable XLR Handle Unit with 2 Inputs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLeveraging the power of a newly-developed APS-C sensor, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FX30\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eprovides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCinematic Expression\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line-capturing detailed 10-bit UHD 4K imagery at up to 120 fps-giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eProfessional Picture Control\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight rolloff.\u003c\/li\u003e\n\u003cli\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOperation for All Levels\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":40083763036259,"sku":"ILMEFX30B","price":1798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/0857e25d6ef5d81886bd44613c69b1b7.jpg?v=1774449114"},{"product_id":"sony-fx30-digital-cinema-camera-with-xlr-handle-unit-oct-24th","title":"Sony FX30 Digital Cinema Camera with XLR Handle Unit","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\" data-mce-fragment=\"1\"\u003eSony FX30 Digital Cinema Camera with XLR Handle Unit\u003c\/h1\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e26.1MP APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eUHD 4K up to 120p\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eCompact Form Designed for Cage-Free Use\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eS-Cinetone\/S-Log3\/HLG, 14+ Stops DR\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003ePhase Detection AF\/Face Tracking\/Eye AF\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eStandard ISO 100-32000 | Dual Base ISO\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eDual CFexpress Type A\/SDXC Card Slots\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eUser LUTs \u0026amp; Timecode Sync Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLeveraging the power of a newly-developed APS-C sensor, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FX30\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eprovides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCinematic Expression\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line-capturing detailed 10-bit UHD 4K imagery at up to 120 fps-giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eProfessional Picture Control\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight rolloff.\u003c\/li\u003e\n\u003cli\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOperation for All Levels\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eIntuitive Operation and Controls\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\n\u003cli\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\n\u003cli\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e5-Axis In-Body Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off which can be used in post to create a stable shot.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eComprehensive Feature Set\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/li\u003e\n\u003cli\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/li\u003e\n\u003cli\u003eTally lights for easy indication that camera is recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCatalyst Browse and Prepare Integration\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003cbr\u003e\u003cbr\u003eMetadata recorded includes:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\n\u003cli\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/li\u003e\n\u003cli\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/li\u003e\n\u003cli\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/li\u003e\n\u003cli\u003eShot marks can be added to clips during or after recording for reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eErgonomic Form for Solo Operation\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003cbr\u003e\u003cbr\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\n\u003cul\u003e\n\u003cli\u003eLightweight body weighs just 1.2 lb.\u003c\/li\u003e\n\u003cli\u003eDedicated zoom rocker.\u003c\/li\u003e\n\u003cli\u003eFully customizable button layout.\u003c\/li\u003e\n\u003cli\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports advanced accessories.\u003c\/li\u003e\n\u003cli\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/li\u003e\n\u003cli\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eA Plethora of Connectivity Options\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/li\u003e\n\u003cli\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/li\u003e\n\u003cli\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/li\u003e\n\u003cli\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/li\u003e\n\u003cli\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eMedia Options\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUpdated Menu System\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":40083768836195,"sku":"ILMEFX30","price":2198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/8b010d9fcdcd77acd4e13bad61866e08.jpg?v=1774449121"},{"product_id":"sony-zv-1f-vlogging-camera","title":"Sony ZV-1F Vlogging Camera","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSony ZV-1F Vlogging Camera \u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e20.1MP 1\" Exmor RS BSI CMOS Sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBIONZ X Image Processor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eZEISS 20mm-Equivalent f\/2-f\/8 Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUHD 4K30p Video Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBackground Defocus \u0026amp; Face Priority AE\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003e5x Slow Motion \u0026amp; 60x Hyperlapse Modes\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDirectional 3-Capsule Mic \u0026amp; Mic Jack\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh-Quality Livestreaming\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy Smartphone Connection\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch1 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast and Intelligent Autofocus\u003c\/strong\u003e\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eOffering 425 contrast detection AF points to cover a wide area of the captured image, the ZV-1F provides high precision focusing to make sure your footage stays razor sharp. And with Eye AF mode, the camera automatically recognizes human faces and eyes, making sure your subject stays in focus in front of the lens. And switching the focus to another focal point is as easy as touching the screen. 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The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"Introducing Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/mgjM20oDLSo?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=3\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget4\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Processing Engine\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858471.jpg\" alt=\"5axis\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUpdated 5-Axis Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUpdated for the a7R V, the in-body image stabilization system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilization system combines a high-performance gyro sensor with an optimized algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera. Also, this digital stabilization system has been updated with a new algorithm that offers the best stabilization performance when paired with select OSS-enabled lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePixel Shift Multi Shooting\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAccurate Exposure and Color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/li\u003e\n\u003cli\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eNext Generation AI-Based Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"AI-driven performance | Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/TSln41J5z_s?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=5\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget6\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858472.jpg\" alt=\"AI_processing_unit\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI Processing Unit\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858481.jpg\" alt=\"RealtimerecognitionAF_human\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858482.jpg\" alt=\"RealtimerecognitionAF_Insect\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858483.jpg\" alt=\"RealtimerecognitionAF_Train\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858488.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAF During Video Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/support.d-imaging.sony.co.jp\/support\/ilc\/breathing\/en\/index.html\"\u003eBreathing Compensation lens compatibility here\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"8K Sample Video | Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/b3ootXSAaqE?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=7\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget8\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e8K 24p and 4K 60p Support\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"4K Sample Video | Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/WOH7bYXmysE?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=9\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget10\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInternal 10-bit 4:2:2 sampling is possible at up to 4K 60p in XAVC HS and XAVC S-I and, if recording externally via the full-size HDMI A port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRecording Flexibility\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Color Control\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858501.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e9.44m-Dot EVF and 4-Axis Multi-Angle LCD\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSporting a new, more functional LCD design, the a7R V has a 4-axis multi-angle LCD monitor that combines the best assets of both tilting and side-open\/flip-out vari-angle designs.\u003c\/li\u003e\n\u003cli\u003eThis 3.2\" 2.1m-dot LCD also has a touchscreen design and a DCI-P3 wide gamut for accurate color monitoring.\u003c\/li\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eThe EVF permits 120 fps playback for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVersatile and Durable Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 440 shots\/90 minutes of recording per charge when using the viewfinder or 530 shots\/100 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858497.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858487.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePorts and Interface\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB-C 3.2 Gen 2 port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858500.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eConnectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi and NFC enables the a7R V to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eSupports 4K webcam use and is UVC\/UAC compliant for simple operation. Internal recording is also supported while live streaming.\u003c\/li\u003e\n\u003cli\u003eUSB-C port, when used in conjunction with an optional USB-Ethernet adapter, offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":43677384474898,"sku":"ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/1848d16e8cb8c8b5b526ae986e69eb85.jpg?v=1774449136"}],"url":"https:\/\/avcstore.com\/collections\/sony-sale.oembed?page=4","provider":"AVC photo video store","version":"1.0","type":"link"}