{"title":"SONY Cash Back","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eTime to Cash Back with Sony\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eJuly 1 – Sept. 30, 2026\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003col\u003e\n\u003cli\u003eBuy any qualifying camera or lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eRegister your product within 14 days of purchase. (Register your product \u003ca href=\"https:\/\/alphauniverse.com\/spring26-cashback\/?utm_campaign=imagingregUS50\u0026amp;utm_medium=web\u0026amp;utm_source=redirect\"\u003eHere\u003c\/a\u003e)\u003c\/li\u003e\n\u003cli\u003eIf your registration is approved, you'll receive a \u003cstrong data-start=\"181\" data-end=\"203\"\u003e$50 Visa Gift Card\u003c\/strong\u003e by mail.\u003c\/li\u003e\n\u003c\/ol\u003e","products":[{"product_id":"sony-sel24105g-2-fe-24-105mm-f-4-g-oss-lens","title":"Sony SEL24105G\/2 FE 24-105mm f\/4 G OSS Lens, Ø77","description":"\u003cdiv\u003e\n\u003cdiv class=\"\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003ch1\u003eSony SEL24105G\/2 FE 24-105mm F\/4 G OSS Lens, Ø77\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eDesigned for versatility, the \u003cb\u003eFE 24-105mm f\/4 G OSS Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.\u003c\/p\u003e\n\u003cp\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilization system to minimize the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilization for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30896820944995,"sku":"SEL24105G\/2","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/431e7324a5ada822c4792a94789a2af6.jpg?v=1774445019"},{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony SEL24F14GM FE 24mm f\/1.4 GM Lens, Ø67","description":"\u003ch1\u003eSony SEL24F14GM FE 24mm F\/1.4 GM Lens, Ø67\u003c\/h1\u003e\n\u003cul data-selenium=\"highlightList\" class=\"top-section-list\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo XA Elements, Three ED Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNano AR and Fluorine Coatings\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFocus Hold Button\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30982814007395,"sku":"SEL24F14GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/1537453267000_1435887.jpg?v=1774445251"},{"product_id":"sony-alpha-a6400-e-mount-camera-with-aps-c-sensor","title":"Sony A6400, Body Only, Black","description":"\u003cstrong\u003eSony A6400, Body Only, Black\u003c\/strong\u003e\n\u003cp\u003eFast 0.02 sec AF, with 425 phase-detection AF points\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking and Real-time Eye AF, to detect and hold onto moving subjects\u003c\/p\u003e\n\u003cp\u003e24.2-megapixel Exmor CMOS sensor with outstanding light sensitivity\u003c\/p\u003e\n\u003cp\u003eHigh-resolution 4K movie recording to support serious video production\u003c\/p\u003e\n\u003cp\u003e180 ° tiltable LCD touchscreen for easier self-portraits and high- and low-angle shots\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30988903415907,"sku":"ILCE6400\/B","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/c2f379488987a22d944dd179e5b6641e.jpg?v=1774445324"},{"product_id":"sony-fe-135mm-f1-8-gm","title":"Sony SEL135F18GM FE 135mm f\/1.8GM Lens, Ø82","description":"\u003ch1\u003e\u003cb\u003eSony SEL135F18GM FE 135mm F\/1.8GM Lens, Ø82\u003c\/b\u003e\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003e135mm w\/ F1.8 max aperture maintains exposure and depth of field\u003c\/li\u003e\n\u003cli\u003eG Master design for extraordinary sharpness and breathtaking bokeh\u003c\/li\u003e\n\u003cli\u003eXA, Super ED and ED elements achieve edge-to-edge high resolution\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\n\u003cli\u003eFour XD (extreme dynamic) linear motors: fast, quiet, precise focus\u003c\/li\u003e\n\u003cli\u003eXA (Extreme aspherical) element for high resolution and soft bokeh\u003c\/li\u003e\n\u003cli\u003eSuper ED\/ED (Extra-low dispersion) glass reduces flare and ghosting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_3d-uhdpIFfxbuhG5B7_INl\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrized for its ability to isolate focus, the \u003cb\u003eFE 135mm f\/1.8 GM\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a medium telephoto prime characterized by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAn AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003eTwo customizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_LRRtSDQ8YlWH-emvPXLFQ\"\u003e\n\u003cdiv\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":30990074445923,"sku":"SEL135F18GM","price":2248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/3cf08f80bf27a18b874fc6e06998297c.jpg?v=1774445358"},{"product_id":"sony-sel1224gm-fe-12-24mm-f-2-8-gm-lens","title":"Sony SEL1224GM FE 12-24mm f\/2.8 GM Lens, Gel Filter (Rear)","description":"\u003cp\u003e\u003cspan\u003eIntroducing the world’s widest \u003c\/span\u003e\u003cspan\u003efull\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eframe \u003c\/span\u003e\u003cspan\u003econstant F2.8 \u003c\/span\u003e\u003cspan\u003eaperture zoom lens\u003c\/span\u003e\u003cspan\u003e1\u003c\/span\u003e\u003cspan\u003ewith 12\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003e24mm focal length. The \u003c\/span\u003e\u003cspan\u003eultra\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003ewide 12mm fills your frame with full scenes of \u003c\/span\u003e\u003cspan\u003eLandscape\u003c\/span\u003e\u003cspan\u003es\u003c\/span\u003e\u003cspan\u003e, architecture, street views and even sports. \u003c\/span\u003e\u003cspan\u003eFurthermore, the fast F2.8 aperture captures breath \u003c\/span\u003e\u003cspan\u003etaking night scenes\u003c\/span\u003e\u003cspan\u003e, starry skies and low\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003elight images \u003c\/span\u003e\u003cspan\u003ewhether indoors or out and without having to over \u003c\/span\u003e\u003cspan\u003eincrease ISO or slowing your shutter speed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe FE 12-24mm F2.8 GM incorporates three extremely precise XA (extreme aspherical) elements -manufactured to 0.01-micron surface precision -in an innovative optical design that achieves stunning G Master resolution throughout the image area, while deliveringsmooth, creamy bokeh in out-of-focus areas.The largest XAelement ever made for an Alpha lens is first in the optical path, followed by one more XA elementsand an aspherical elementwith the final XA element at the back of the lens group, effectively minimizingastigmatism, coma and field curvature for incredibly sharp images from the center, right out to the image edges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe dust and moisture resistant2design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures,providingthe reliability needed in challenging conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGet a unique perspective through close-up, wide angle shooting. Thanks to significant aberration reduction achieved by the floating focus mechanism, the FE 12-24mm F2.8 GM realizes a constant 11” (0.28-meter)minimum focusing distance throughout the zoom range with a with a max. magnification of 0.14x. Being an internal focus lens, its length remains constant while focusing, so its center of gravity varies very little. This makes it ideal for balanced, easy handling and great for use on gimbals, with matte boxes and in housings.\u003c\/span\u003e\u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":32786019516515,"sku":"SEL1224GM","price":3248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/1a752447e24233e845c51e712f01f250.jpg?v=1774448297"},{"product_id":"sony-sel35f14gm-fe-35mm-f-1-4-gm-lens","title":"Sony SEL35F14GM FE 35mm f\/1.4 GM Lens, Ø67","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL35F14GM FE 35mm F\/1.4 GM Lens, Ø67\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA classic wide-angle prime with an updated, sleek design, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony FE 35mm f\/1.4 GM\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":33377448788067,"sku":"SEL35F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/215cb713d7f6773acefd9b8031f8e4ce.jpg?v=1774448427"},{"product_id":"sony-sel50f12gm-fe-50mm-f-1-2-gm-lens-may-13","title":"Sony SEL50F12GM FE 50mm f\/1.2 GM Lens, Ø72","description":"\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL50F12GM FE 50mm F\/1.2 GM Lens, Ø72\u003c\/h1\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA classic wide-angle prime with an updated, sleek design, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony FE 50mm f\/1.2 GM\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39279947219043,"sku":"SEL50F12GM","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/568fe5c4471412fc23633625d87baa5d.jpg?v=1774448478"},{"product_id":"sony-sel14f14gm-fe-14mm-f-1-8-gm-lens","title":"Sony SEL14F18GM FE 14mm f\/1.8 GM Lens, Gel Filter (Rear)","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003eSony SEL14F18GM FE 14mm F\/1.8 GM Lens, Ø49\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA dynamic ultra wide-angle focal length with an especially bright design, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 14mm f\/1.8 GM\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a fast, versatile lens well-suited to landscape, nature, architectural, and street photography. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTwo XD Linear Focus Actuators provide quick and quiet focus, and also lend more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe lens has a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eVersatile ultra wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 27mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eOne aspheric element and two XA elements are incorporated into the optical design, which feature superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eTwo ED and one Super ED extra-low dispersion elements are incorporated in the lens design and help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eAll optical surfaces feature Nano AR II Coating to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDual XD linear Autofocus actuators and an internal focus mechanism provide quick, quiet, and precise autofocus performance and contributes to more natural, intuitive manual focus control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eRounded diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39332025335907,"sku":"SEL14F18GM","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/612aa316bc4920530eabcfeb54c30cde.jpg?v=1774448519"},{"product_id":"sony-sel70200gm2-fe-70-200mm-f-2-8-gm-oss-ii-lens-o72","title":"Sony SEL70200GM2 FE 70-200mm f\/2.8 GM OSS II Lens, Ø77","description":"\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\" data-mce-fragment=\"1\"\u003e\n\u003ch1 data-selenium=\"sellingPointsTitle\" class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle4_2iuXk4fiJdiSJrFwQaVSyO weightBold_uZPYIzc0akPVg32yaW2cS primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003eSony SEL70200GM2 FE 70-200mm F\/2.8 GM OSS II Lens, Ø72\u003c\/h1\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle4_2iuXk4fiJdiSJrFwQaVSyO weightBold_uZPYIzc0akPVg32yaW2cS primary_ELb2ysditdCtk24iMBTUs\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOne XA \u0026amp; One Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eFour ED Elements \u0026amp; Two Super ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e4 XD Linear AF Motors\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOptical Steady Shot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003eBuilding on the success of its predecessor, the \u003cb\u003eFE 70-200mm f\/2.8 GM OSS II Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design aslo features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003cp\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eIncluded lens hood features a flocked interior for reduce glare and an opening that allows convenient operation of separately purchased circular polarizing or other rotating filters.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39608472764515,"sku":"SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/a45f38074e1be479c77c52b35fce41e0.jpg?v=1774448664"},{"product_id":"sony-sel2470gm2-fe-24-70mm-f-2-8-gm-ii-lens-o82","title":"Sony SEL2470GM2 FE 24-70mm f\/2.8 GM II Lens, Ø82","description":"\u003cdiv data-mce-fragment=\"1\" class=\"title_OMS5rN7R1Z\"\u003e\n\u003ch1 data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eSony SEL2470GM2 FE 24-70mm F\/2.8 GM II Lens, Ø82\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\" class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSmall Size, Huge Versatility\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eA refined take on the fast standard zoom, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 24-70mm f\/2.8 GM II\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Master Image Qualit\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"hasLeftMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFaster AF and Floating Focus Mechanism\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"isImage_riPByZJPqM media_riPByZJPqM\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Control and Video Capabilities\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"hasLeftMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"featureHeader_riPByZJPqM\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact, Lightweight, and Robust Design\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_riPByZJPqM\"\u003e\n\u003cdiv class=\"hasLeftMedia_riPByZJPqM\"\u003e\n\u003cdiv class=\"js-injected-html text_riPByZJPqM\"\u003e\n\u003cul\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":39840627294307,"sku":"SEL2470GM2","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/77cff8711b225e9b96a684c83918a2cd.jpg?v=1774448891"},{"product_id":"sony-fx30-digital-cinema-camera-body-only-oct-24th","title":"Sony FX30B Digital Cinema Camera","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003eSony FX30 Digital Cinema Camera, Body Only\u003c\/strong\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e26.1MP APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eUHD 4K up to 120p\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eCompact Form Designed for Cage-Free Use\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eS-Cinetone\/S-Log3\/HLG, 14+ Stops DR\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003ePhase Detection AF\/Face Tracking\/Eye AF\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eStandard ISO 100-32000 | Dual Base ISO\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDual CFexpress Type A\/SDXC Card Slots\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eUser LUTs \u0026amp; Timecode Sync Support\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDetachable XLR Handle Unit with 2 Inputs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLeveraging the power of a newly-developed APS-C sensor, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FX30\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eprovides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCinematic Expression\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line-capturing detailed 10-bit UHD 4K imagery at up to 120 fps-giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eProfessional Picture Control\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight rolloff.\u003c\/li\u003e\n\u003cli\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOperation for All Levels\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003cli\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/li\u003e\n\u003cli\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":40083763036259,"sku":"ILMEFX30B","price":1798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/0857e25d6ef5d81886bd44613c69b1b7.jpg?v=1774449114"},{"product_id":"sony-a7r-mark-v-body-only-dec-6th","title":"Sony A7R V Premium Mirrorless Camera","description":"\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eExmor R BSI Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e61MP Full-Frame CMOS Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"Introducing Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/mgjM20oDLSo?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=3\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget4\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Processing Engine\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858471.jpg\" alt=\"5axis\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUpdated 5-Axis Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUpdated for the a7R V, the in-body image stabilization system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilization system combines a high-performance gyro sensor with an optimized algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera. Also, this digital stabilization system has been updated with a new algorithm that offers the best stabilization performance when paired with select OSS-enabled lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePixel Shift Multi Shooting\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAccurate Exposure and Color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/li\u003e\n\u003cli\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eNext Generation AI-Based Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"AI-driven performance | Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/TSln41J5z_s?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=5\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget6\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858472.jpg\" alt=\"AI_processing_unit\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI Processing Unit\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858481.jpg\" alt=\"RealtimerecognitionAF_human\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858482.jpg\" alt=\"RealtimerecognitionAF_Insect\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858483.jpg\" alt=\"RealtimerecognitionAF_Train\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858488.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAF During Video Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/support.d-imaging.sony.co.jp\/support\/ilc\/breathing\/en\/index.html\"\u003eBreathing Compensation lens compatibility here\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"8K Sample Video | Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/b3ootXSAaqE?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=7\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget8\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e8K 24p and 4K 60p Support\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\n\u003cdiv class=\"videoContainer_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"4K Sample Video | Alpha 7R V | Sony | α\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/WOH7bYXmysE?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=9\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1731389-REG%2Fsony_alpha_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1759046-REG%2Ffujifilm_600022183_400_color_negative_35mm.html\u0026amp;vf=1\" id=\"widget10\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInternal 10-bit 4:2:2 sampling is possible at up to 4K 60p in XAVC HS and XAVC S-I and, if recording externally via the full-size HDMI A port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRecording Flexibility\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Color Control\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858501.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e9.44m-Dot EVF and 4-Axis Multi-Angle LCD\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSporting a new, more functional LCD design, the a7R V has a 4-axis multi-angle LCD monitor that combines the best assets of both tilting and side-open\/flip-out vari-angle designs.\u003c\/li\u003e\n\u003cli\u003eThis 3.2\" 2.1m-dot LCD also has a touchscreen design and a DCI-P3 wide gamut for accurate color monitoring.\u003c\/li\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eThe EVF permits 120 fps playback for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVersatile and Durable Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 440 shots\/90 minutes of recording per charge when using the viewfinder or 530 shots\/100 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858497.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858487.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePorts and Interface\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB-C 3.2 Gen 2 port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1728566573_IMG_1858500.jpg\" class=\"pointer_pdnKDph4rT\" data-selenium=\"OverviewSectionMediaImage\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eConnectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi and NFC enables the a7R V to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eSupports 4K webcam use and is UVC\/UAC compliant for simple operation. Internal recording is also supported while live streaming.\u003c\/li\u003e\n\u003cli\u003eUSB-C port, when used in conjunction with an optional USB-Ethernet adapter, offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":43677384474898,"sku":"ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/1848d16e8cb8c8b5b526ae986e69eb85.jpg?v=1774449136"},{"product_id":"sony-sel50f14gm-fe-50mm-f-1-4-gm-lens-o67","title":"Sony SEL50F14GM FE 50mm f\/1.4 GM Lens, Ø67","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eFull-Frame | f\/1.4 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eG-Master Design with Advanced Optics\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eTwo XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eFocus Hold Buttons \u0026amp; Iris Lock Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003ePhysical Aperture Ring \u0026amp; De-Click Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eNano AR II \u0026amp; Fluorine Coatings\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eOffering the latest in lens technology, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 50mm f\/1.4 GM Lens\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Master Resolution and Bokeh\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003c\/li\u003e\n\u003cli\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and color accuracy in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003c\/li\u003e\n\u003cli\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eHigh-Performance Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eControls and Functions\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003c\/li\u003e\n\u003cli\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003c\/li\u003e\n\u003cli\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact and Durable Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003c\/li\u003e\n\u003cli\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.\u003c\/li\u003e\n\u003cli\u003eFluorine coating on the front element repels water, oil, fingerprints, and contaminates while also making the lens easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":44558210203922,"sku":"SEL50F14GM","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/739200b0f89380b04ada9d90c4715d4b.jpg?v=1774449262"},{"product_id":"sony-sel300f28gm-fe-300mm-f-2-8-gm-oss-e-mount-lens-early-2024","title":"Sony SEL300F28GM FE 300mm f\/2.8 GM OSS E-Mount Lens","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eProviding the speed and reach many pros are looking for when photographing the world's biggest events, the \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony FE 300mm f\/2.8 GM OSS\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a fast telephoto prime characterized by an impressively lightweight, portable design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eNimble and Fast Telephoto\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe 300mm f\/2.8 design excels for photographing indoor sporting events as well as close-range events, journalism, and even wildlife subjects. The comfortable focal length helps capture full-length shots of distant subjects and the bright f\/2.8 maximum aperture enables isolating subjects using shallow depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eStellar Optics and G Master Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eSuper ED and ED glass elements minimize axial chromatic aberrations, as well as color fringing, for high clarity and realistic color accuracy.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II has been applied to interior lens surfaces to suppress reflections that cause flare and ghosting.\u003c\/li\u003e\n\u003cli\u003eG Master optical design also contributes to low spherical aberrations, for high sharpness, as well as a pleasing bokeh quality that is further benefited by a rounded 11-blade diaphragm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFast, Precise AF and Reliable OSS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eA dual XD (Extreme Dynamic) Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds.\u003c\/li\u003e\n\u003cli\u003eHigh-precision XD motor system is also complemented by updated AF algorithms for improved responsiveness and quieter operation, further benefitting sports and wildlife applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF supports manually adjusting focus simply by turning the focusing ring, regardless of the focusing mode, and Linear Response MF provides a natural and responsive focus feeling for more precise manual control.\u003c\/li\u003e\n\u003cli\u003eFocus range limiter switch and preset focus functions increase focusing efficiency either within a certain constrained range or immediately to a specified focusing point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization compensates for the effects of camera shake to better enable making sharp shots when working handheld.\u003c\/li\u003e\n\u003cli\u003eWhen used on a camera body featuring in-body image stabilization, 5-axis stabilization is available for more robust support.\u003c\/li\u003e\n\u003cli\u003eThree difference stabilization modes can be used depending on the shooting situation: Mode 1 for general shooting, Mode 2 for panning shooting, and Mode 3 prioritizes accurate framing when photographing and tracking fast and erratically moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImpressively Lightweight and Robust Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMeasuring about 3.2 lb without the tripod mount, this 300mm f\/2.8 has a truly lightweight design that suits handheld shooting applications and benefits those carrying multiple lenses and camera setups at an event. Compared to the FE 400mm f\/2.8 GM OSS, this lens is around 50% lighter and 43% smaller.\u003c\/li\u003e\n\u003cli\u003eThe weight is distributed evenly across the 10.4\"-long lens body, meaning handling is natural and smooth when shooting handheld or atop a monopod or tripod. This design is based on proven concepts from the FE 400mm f\/2.8 and FE 600mm f\/4 GM lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eWeather-sealed construction protects against dust, dirt, and moisture.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dirt and fingerprints and is also easier to clean.\u003c\/li\u003e\n\u003cli\u003eIn addition to the weight-saving optical design that limits extra elements, the internal components of the lens also are made from lightweight-yet-durable magnesium alloy.\u003c\/li\u003e\n\u003cli\u003eIncreased mount strength for ensured rigidity that will withstand professional use.\u003c\/li\u003e\n\u003cli\u003eFour separate focus hold buttons can be customized to adjust or activate a variety of settings, such as Eye AF.\u003c\/li\u003e\n\u003cli\u003eThe rear of the lens features a drop-in filter slot that accepts 40.5mm round filters.\u003c\/li\u003e\n\u003cli\u003eRotating tripod collar features ball bearings for smooth movements when shifting between horizontal and vertical working positions.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional FE 1.4x and 2.0x teleconverters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":44944657776914,"sku":"SEL300F28GM","price":6798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/ad15a45b1c6f2aca5983e38e7882a816.jpg?v=1774449396"},{"product_id":"sony-sel70200g2-fe-70-200mm-f-4-g-oss-ii-lens-o72-aug-11th","title":"Sony SEL70200G2 FE 70-200mm f\/4 G OSS II Lens, Ø72","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eFull Frame | f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eG Master Telephoto Zoom\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e.5x Magnification Across Full Zoom Range\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eInternal Focus, Floating Elements Design\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e3.5\" Minimum Focusing Distance at 70mm\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003e15% Shorter and Lighter than Predecessor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eAdvanced Aspherical and ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\" data-mce-fragment=\"1\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"leftTableContents_L6kDdYKxLS\"\u003e\u003c\/div\u003e\n\u003carticle class=\"content_L6kDdYKxLS\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eA Classic Telephoto Zoom, Refined and Reimagined\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNine years in the making, \u003cb\u003eSony\u003c\/b\u003e has retooled their classic, workhorse telephoto zoom lens with the \u003cb\u003eFE 70-200mm f\/4 G OSS II\u003c\/b\u003e, introducing performance upgrades in autofocus, stabilization, magnification, and sharpness while reducing both its length and size. Remaining a portable, workaday stalwart for events, sports, and portraiture, this latest iteration expands its capabilities into video and macro applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Optical Performance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe biggest change to the optical design of the lens is the introduction of a floating focusing element, enabling the lens' high-resolution .5x \"half-macro\" magnification, shrinking the minimum focusing distance to 3.5\" at 70mm. This increased resolution is available across the entirety of the zoom range, as is the lens' improved corner-to-corner sharpness. The lens features aspherical, Advanced Aspherical, extra-low dispersion, and extra-low dispersion aspherical elements to reduce and suppress chromatic and spherical aberrations. Nano AR Coating II controls flare and ghosting, while the rounded, nine-blade diaphragm supplies the lens with its signature deep, soft, G Master bokeh.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFaster, Video-Optimized Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eChief among the 70-200mm f\/4 II's enhancements is its faster, video-optimized autofocus system. Featuring 4 XD Linear motors, two for each of the lens' focus groups, the lens now performs 20% faster than its predecessor and supports focus tracking while zooming. The new autofocus system also works with the Alpha 1's blackout-free 30 fps high-speed continuous shooting, double the rate of the f\/4 OSS I.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor those eager to apply the lens' virtues to video, Sony has introduced several features from their cinema division. The new autofocus system has near-silent operation while dramatically reducing focus breathing and focus shift. The Linear Response MF system to ensures a consistent, natural-feeling operation, while the full-time Direct Manual Focus (DMF) feature makes it easy to make quick adjustments using the focus ring while in AF modes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eRounding out the improvements to image quality, the lens' built-in SteadyShot optical image stabilization is designed to work in tandem with the camera body's stabilization system to ensure sharp images while shooting handheld even at the longest focal lengths.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRedesigned for Portability and Durability\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eIn reconfiguring the 70-200mm f\/4 II, Sony has kept in mind both the endurance of the lens and its user, reducing both the length and weight of the optic by 15% to 5.8\" and 1.7 lb, respectively. The internal zoom mechanism minimizes front-heaviness to reduce strain while focusing, while its dust- and moisture-resistant design and rubber control rings make it suitable for inclement conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eOther design features include:\n\u003cul\u003e\n\u003cli\u003eA removable and rotating tripod collar for added stability and reducing strain on the camera's lens mount.\u003c\/li\u003e\n\u003cli\u003eThree focus hold buttons and an AF\/MF switch on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eThree-mode optical image stabilization switch to ensure sharpness in varying shooting conditions.\u003c\/li\u003e\n\u003cli\u003eA full-time DMF switch for manual focus override during AF-C mode.\u003c\/li\u003e\n\u003cli\u003eZoom lock and focus range limiter switches to prevent unwanted lens extension or to constrain the usable focus range between a set limited range or full for improving focus speed.\u003c\/li\u003e\n\u003cli\u003eA fluorine coating for the front-lens element to repel water, oil, and other contaminants and facilitate lens-cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":45644314935570,"sku":"SEL70200G2","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/6e1f605fb4f577d4a4335984abb2d13b.jpg?v=1774449527"},{"product_id":"sony-a6700-body-only-black-aug-3rd","title":"Sony A6700 Mirrorless Camera","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\" data-mce-fragment=\"1\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e26MP Exmor R APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eUHD 4K 120p \/ FHD 240p \/ 10-Bit 4:2:2\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eUp to 11-fps Shooting, ISO 100-32000\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e5-Axis Pixel-Level Image Stabilization\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eReal-Time Tracking AF for Stills \u0026amp; Video\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e759-Point Phase Detection, 93% Coverage\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003eInternal Mic + Inputs, USB Streaming\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" data-mce-fragment=\"1\"\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003ca data-encoded-attr-charset=\"VVRGLTg=\" data-encoded-tag-value=\"\" data-encoded-tag-name=\"meta\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cspan\u003eA compact synthesis of \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e's Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the \u003c\/span\u003e\u003cb\u003ea6700 Mirrorless Camera\u003c\/b\u003e\u003cspan\u003e puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a6700's advanced imaging system is powered by the 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, a combination introduced in the FX30 Digital Cinema Camera that is capable of 10-bit UHD 4K imagery at up to 120 fps or a top continuous shooting rate of 11 fps with AF and AE and up to 59 compressed raw still images in bursts. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-32000 that's expandable to ISO50-102400 when shooting stills, the camera boasts low-light performance with minimal noise and more than 14 stops of dynamic range.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e\u003cspan data-sanitized-data-mce-style=\"text-decoration: underline;\" style=\"text-decoration: underline;\"\u003eCinematic Video in UHD 4K\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a6700 brings a strong suite of professional video features from its Cinema Line series to everyday content creators and aspiring filmmakers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video, with approximately 2.4x the data required for 4K video, minimizing moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eUHD 4K recording is possible with frame rates up to 120p and full HD recording up to 240p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eRecord for more than two hours in 4K 30p, or more than 40 minutes at 4K 60p on a 128GB card.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-120 fps and Full HD between 1-240 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 14 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003cli\u003eThe camera supports instant time-lapse settings with framerate, recording, light, and interval customization.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":45646411923730,"sku":"ILCE6700\/B","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/4d749d62c79320c28e3d785aa930154a.jpg?v=1774449533"},{"product_id":"sony-sel1635gm2-fe-16-35mm-f-2-8-gm-ii-lens-o82","title":"Sony SEL1635GM2 FE 16-35mm f\/2.8 GM II Lens, Ø82","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCombining G Master performance with the lightest and smallest form factor in its class, \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e rounds out its trinity of f\/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 16-35mm f\/2.8 GM II Lens\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e, which boasts a variety of optical, focusing, and handling upgrades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Master Image Quality\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\n\u003cul\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFaster AF and Floating Focus Mechanism\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and maintains the same center of gravity during lens extension and retraction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Control and Video Capabilities\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\n\u003cul\u003e\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact, Lightweight, and Robust Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\n\u003cul\u003e\n\u003cli\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood has been redesigned to complement the lens' sleek design by reducing both its diameter and length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":46611601162514,"sku":"SEL1635GM2","price":2598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/330b3336174b5f109cd5250010017fab.jpg?v=1774449587"},{"product_id":"sony-a7cii-full-frame-compact-mirrorless-camera-body-only-black","title":"Sony A7CII Full-Frame Compact Mirrorless Camera, Black","description":"\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-mce-fragment=\"1\"\u003ea7C II, the Hybrid Enhanced\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" data-mce-fragment=\"1\"\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony a7C II\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eoffers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" data-mce-fragment=\"1\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVlog-Friendly AI-Enhanced Framing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Rendering\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":46611793936658,"sku":"ILCE7CM2B","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/7005b82b5ffbf4c33a3a8b4fea70ff17.jpg?v=1774449593"},{"product_id":"sony-sel2450g-fe-24-50mm-f-2-8g-lens-o67-may-24","title":"Sony SEL2450G FE 24-50mm f\/2.8G Lens, Ø67","description":"\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eA Portable, High-Quality Mid-Range Zoom Lens\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBringing a bright, wide maximum aperture to an easy-to-carry form factor, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 24-50mm f\/2.8 G Lens\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a versatile mid-range zoom lens built for everyday mobility. The lens's outstanding image quality benefits both stills and video shooters, yielding high resolution and smooth bokeh.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Quality and Optical Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing 16 elements in 13 groups, this zoom's optics have been optimized to provide greater resolution, clarity, and bokeh quality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field. Combined with its 11-blade circular aperture, the lens yields a large and smooth bokeh.\u003c\/li\u003e\n\u003cli\u003eFour aspherical elements help minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh, while two extra-low dispersion elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eThe lens boasts strong close-up performance thanks to a minimum focusing distance of 7.1\" and a maximum magnification of 0.33x.\u003c\/li\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAutofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe autofocus system's linear motors contribute to improved focusing performance, resulting in a faster, quieter, and more precise AF ideal for both video and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps with the Sony a9 III, full AF is maintained even when shooting stopped down, and focus tracking is possible even when in shooting slow motion 4K 120p and Full HD 240p.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Control and Video Capabilities\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with attributes that specifically appeal to the needs of video shooters.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens supports Dynamic\/Active Mode image stabilization in compatible cameras.\u003c\/li\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation, and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact, Lightweight, and Robust Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBringing a bright, f\/2.8 maximum aperture to a compact and lightweight optic, the lens is primed for a broad spectrum of use cases and remains a weather-sealed, durable lens for use in trying working conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls, or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eOne programmable focus hold button and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design for use when working in inclement weather conditions. The front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood has been redesigned to complement the lens's sleek design by reducing both its diameter and length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":48084643152146,"sku":"SEL2450G","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/vv3rponsrf7qq19oxm5v.jpg?v=1774622905"},{"product_id":"sony-sel85f14gm2-fe-85mm-f-1-4-gm-ii-lens-o77-sep-27th","title":"Sony SEL85F14GM2 FE 85mm f\/1.4 GM II Lens, Ø77","description":"\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eThe Ultimate Portrait Prime, Upgraded\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSlimmed, trimmed, and newly outfitted,\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ehas upgraded its most popular portrait prime with the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFE 85mm f\/1.4 GM II Lens\u003c\/b\u003e, featuring faster autofocus, smoother bokeh, and video-friendly functionality. Delivering top-of-the-line G Master sharpness and bokeh quality, the lens' pleasing image quality is well-suited for stills and videos in portrait, event, and other shallow depth of field applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Optics with Smoother Bokeh\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSony continues to push the boundaries of G Master excellence with the 85mm f\/1.4 GM II, improving its edge-to-edge sharpness and contrast through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eA Nano AR II Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eTwo XA elements are now incorporated into the optical design, which features superior surface precision to suppress \"onion ring\" bokeh and for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFaster and More Accurate Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe autofocus is controlled by an XD (extreme dynamic) linear motor that contributes to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps when used with the Sony a9 III mirrorless camera.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Control and Video Capabilities\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series of attributes that specifically appeal to video shooters' needs.\n\u003cul\u003e\n\u003cli\u003eFocus tracking is precise and smooth even at frame rates up to 120p.\u003c\/li\u003e\n\u003cli\u003eFocus breathing is further minimized, with added support for the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact, Lightweight, and Robust Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eApproximately 20% lighter and 13% smaller than its predecessor, the 85mm f\/1.4 GM II remains a durable, portable, and versatile option with a wide variety of applications.\n\u003cul\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":50177669857554,"sku":"SEL85F14GM2","price":1948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/ftyomkrp2elknl7qmwxj.jpg?v=1774623974"},{"product_id":"sony-a1-mark-ii-mirrorless-camera-body-only-dec-24","title":"Sony A1 II Mirrorless Flagship Camera","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony a1 II\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis their most versatile camera yet, offering the best overall mixture of speed, video capabilities, high-resolution stills, and a robust, professional-worthy body design. It pulls much of the original a1's well-rounded feature-set into an a9 III body and adds the AF and IBIS technologies introduced with the a7R V. It's a camera meant for working professionals, whether they are sports, editorial, product, fashion, or advertising shooters, and it's equally appealing to landscape, portrait, wedding, and event photographers, too. And, beyond photography, it has the video tools the a1-series is known for, including 8K recording, along with useful stabilization and framing aids borrowed from the ZV class of cameras.\u003cbr\u003e\u003cbr\u003eThe a1 II brings Sony's best technology from every lineup into one all-encompassing camera body making it the do-anything camera solution for professionals.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoIframe\" class=\"videoIframe_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoPlayerYouTube\" class=\"container_Nvv9thaUIK\"\u003e\n\u003cdiv class=\"visible_Nvv9thaUIK\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUpgraded Features and Functions\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe original a1 was a standout camera within Sony's lineup, meshing high-end photo and high-end video features within a single, powerful camera body. Version two takes this theme and runs with it, improving on a number of key features to further benefit the professional hybrid image-maker.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAI Processing Unit\u003c\/b\u003e-The addition of this key piece of tech greatly improves autofocus, subject detection, and subject tracking accuracy, speed, and reliability. These new processing capabilities allow the camera to more accurately and intelligently recognize subjects, predict their movements, and generally retain critical focus on them as they move.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePre-Capture and Speed Boost Functions\u003c\/b\u003e-These two features are dedicated to continuous burst-style shooting and make the a1 II an even better option for action photographers looking to use this camera in high-end sports, wildlife, and birding situations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e8.5-Stop IBIS\u003c\/b\u003e-It's typical for cameras to have better IBIS figures with each new generation, but the a1 II adds a whopping 3 extra stops to its predecessor's performance, meaning it's possible to use the camera handheld in noticeably dimmer lighting conditions and with slower shutter speeds, opening even more shooting versatility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eVideo Improvements\u003c\/b\u003e-The core video specs remain the same between the generations, but the a1 II gains some asked-for features to make it even more of a video powerhouse: Dynamic Active Mode Stabilizer, Framing Stabilizer, and Breathing Compensation are all welcomed additions for content creators.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOverhauled Body Design\u003c\/b\u003e-The a1 II inherits the a9 III's body design, making it more comfortable to use, more robust in terms of weather-sealing, compatibility with the latest VG-C5 Vertical Grip, and an improved LCD and EVF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSensor and Processing Improvements\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe original a1 was already known for its strong imaging performance and the a1 II improves on this with upgraded BIONZ XR processing, an AI processing unit, more powerful 8.5-stop IBIS, and the impressive 50MP stacked BSI CMOS sensor from its predecessor. The sensor and processor still afford a top 30-fps shooting rate, expandable sensitivity from ISO 50-102400, and an impressive 15-stop dynamic range. Additionally, on the speed front, the a1 II gains the Pre-Capture and Speed Boost functions that debuted on the a9 III.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 30 fps continuous shooting with an electronic shutter, or 10 fps with the mechanical shutter, with AF and AE supported.\u003c\/li\u003e\n\u003cli\u003ePre-Capture Shooting records at up to 30 fps for up to 1 second prior to fully pressing the shutter, helping to ensure you don't miss fleeting moments.\u003c\/li\u003e\n\u003cli\u003eSpeed Boost lets you vary your continuous shooting speed mid-burst; when the C5 button is depressed while burst shooting, you can switch from the chosen continuous shooting speed to a faster or slower one to suit the pace of action you're photographing.\u003c\/li\u003e\n\u003cli\u003eRefined 5-axis in-body image stabilization compensates for up to 8.5 stops of camera shake at the center of the frame and 7 stops at the periphery; an improvement of 3 stops of shake control compared to the original a1.\u003c\/li\u003e\n\u003cli\u003eSame full-frame 50MP stacked BSI CMOS sensor as the amixing high resolution with the speed and reduced rolling shutter of a stacked design to suit both meticulous and quick-working shooters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSmarter, Faster Autofocus and Subject Tracking\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe a1 II's focusing system received similarly significant upgrades from its predecessor, now sporting an AI Processing Unit and refined subject detection and tracking. The phase-detection AF system itself still comprises 759 points, which cover about 92% of the sensor area, and support focusing down to -4 EV at f\/2. Subject tracking and subject detection is improved, too, specifically how the camera is 30% faster at detect human eyes and 50% faster with animal eyes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFirst seen in the a7R V and a9 III, the a1 II sports a dedicated AI Processing Unit for refined, responsive, and intelligent subject tracking and detection of humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/li\u003e\n\u003cli\u003eHuman pose estimation tracks body and head positions for accurate focus in portraiture and sports settings and Real-time Eye AF performance has been improved by 30%.\u003c\/li\u003e\n\u003cli\u003eAdditionally, human pose estimation can distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects.\u003c\/li\u003e\n\u003cli\u003eAuto Subject Recognition modes no longer necessitate selecting a subject type, letting the camera detect and track the intended subject.\u003c\/li\u003e\n\u003cli\u003eXS and XL focus area spot sizes have been added for more versatility or you can customize AF focus areas to suit uniquely sized or shaped subjects.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAlpha's Alpha in Video Capabilities\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe core video specs of the original a1 were ahead of their time, and in many ways, still are. The a1 II keeps many of the core resolutions and frame rates but refines the video recording capabilities with more supportive modes and features, including access to Dynamic Area Stabilization and timecode input with an optional adapter. This makes the a1 II just as capable on a professional film set as it is in a photography studio.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoIframe\" class=\"videoIframe_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoPlayerYouTube\" class=\"container_Nvv9thaUIK\"\u003e\n\u003cdiv class=\"visible_Nvv9thaUIK\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFamiliar recording formats: 8K 30p with 10-bit 4:2:0 sampling and 4K 120p with 10-bit 4:2:2 sampling. When using a Super 35 recording area, 4K footage can use 5.8K oversampling for improved detail and the full-frame area offers 8.6K oversampling for the 8K footage.\u003c\/li\u003e\n\u003cli\u003eAI subject recognition, gained from the AI Processing Unit, benefits the Framing Stabilizer mode, which can be used to automatically crop and recompose so the subject remains centered in the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDynamic Active Mode Stabilization also helps retain accurate framing while filming, especially when recording while walking or moving.\u003c\/li\u003e\n\u003cli\u003eIncluded S-Cinetone profile, ProRes RAW output over HDMI, and the ability to import LUTs all point to the great amount of color control the a1 II offers.\u003c\/li\u003e\n\u003cli\u003eSupport for Breathing Compensation mode, which reduces the effects of focus breathing when using select lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePre-Capture \u0026amp; Speed Boost-Never Miss a Moment\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with the key technology delivered by the sensor, the a1 II brings additional features to unlock the camera's full potential.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePre-Capture\u003c\/b\u003e: The a1 II can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.03-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpeed Boost\u003c\/b\u003e: With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 30 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eProfessional Body Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe a1-series has always been a top-of-the-line model for Sony and, as such, had one of the most durable and refined physical designs within the system. The a1 II, though, gains a bit of an upgrade to bring it in line with the a9 III in terms of button layout, screen and EVF implementation, and durability. It's a camera built for professional use and has the strongest, most reliable design in Sony's lineup.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVersatile and Durable Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe a1 II gains the latest Sony mirrorless body design first seen on the a9 III which includes a C5 custom button on the front of camera body and an enhanced grip.\u003c\/li\u003e\n\u003cli\u003eFor transferring, an upgraded 2.5GBASE-T wired LAN port offers faster transfer speeds to suit high-profile tethered shooting applications. There is also a USB-C port and a full-size HDMI port.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUSB-C port offers fast USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\n\u003cli\u003eFor transferring, an upgraded 2.5GBASE-T wired LAN port offers faster transfer speeds to suit high-profile tethered shooting applications. There is also a USB-C port and a full-size HDMI port.\u003c\/li\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eTru-Finder EVF and Tilting Touchscreen LCD\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. There is also a 120-fps option that maintains the higher resolution for a better mixture of clarity and motion fluidity.\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.\u003c\/li\u003e\n\u003cli\u003eIntuitive menu structure that complements having different workflows with different settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eEnhanced Functionality and Usability\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSony has continued to improve the workflows of their professional cameras with upgraded and additional features:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer \u0026amp; Tagging application.\u003c\/li\u003e\n\u003cli\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eComposite Shooting Modes\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBy capturing multiple images and combining them in post-production, users can achieve image quality and resolutions not possible with just the core sensor technology. The a1 II offers two different options for composite shooting:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePixel Shift Multi Shooting\u003c\/b\u003e: This unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNoise Reduction\u003c\/b\u003e: This method uses multiple images to reduce the noise in an image without sacrificing sharpness and detail. By leveraging the information of several frames, users will be able to improve the legibility of details and minimize the impact of noise without the smoothing effect common with more conventional noise reduction techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":50570162569490,"sku":"ILCE1M2B","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/evkbaovtshv7h1vp44xi.jpg?v=1774624946"},{"product_id":"sony-sel2870gm-fe-28-70mm-f-2-gm-lens-o82-dec-24","title":"Sony SEL2870GM FE 28-70mm f\/2 GM Lens, Ø82","description":"\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eA Speedier Standard Zoom\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA high-performance all-arounder, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 28-70mm f\/2 GM\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a faster standard zoom compared to conventional f\/2.8 options. This lens is Sony's first GM zoom with a constant f\/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoIframe\" class=\"videoIframe_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoPlayerYouTube\" class=\"container_Nvv9thaUIK\"\u003e\n\u003cdiv class=\"visible_Nvv9thaUIK\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Master Performance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003c\/li\u003e\n\u003cli\u003eXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFloating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance.\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm results in smooth, circular bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eDesigned for Hybrid Shooters\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAs a lens equally suited for photography and filmmaking purposes, the 28-70mm f\/2 GM has a number of useful features in its design to benefit its hybrid use:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoIframe\" class=\"videoIframe_pdnKDph4rT\"\u003e\n\u003cdiv data-selenium=\"videoPlayerYouTube\" class=\"container_Nvv9thaUIK\"\u003e\n\u003cdiv class=\"visible_Nvv9thaUIK\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) linear motors generate fast and responsive AF performance that's equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes quicker focusing speeds and maintains the lens length during use.\u003c\/li\u003e\n\u003cli\u003eShort-throw zoom design means the lens only extends 0.7\" when changing from 28mm to 70mm positions, meaning, despite the lens not being a true internal zoom, you still do not need to adjust gimbal settings when changing the zoom position.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFocus breathing has been greatly reduced optically and the lens supports the Breathing Compensation function in select cameras to effectively eliminate angle of view shifts while changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent switching and the zoom smoothness can also be adjusted to be smooth or tight for more precise handling.\u003c\/li\u003e\n\u003cli\u003eThe lens weighs 2 lb, however much of this weight is placed at the rear of the barrel for a balanced design that promotes comfortable handheld use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePortable and Nimble Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eDespite its huge maximum aperture and versatile range, this 28-70mm f\/2 still manages a portable, relatively lightweight design that's suitable for handheld shooting and everyday use.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMeasuring 5.5\" long and weighing 2 lb, this lens is 28% larger and 24% heavier than the 24-70mm f\/2.8 GM II while managing to be twice as bright.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":50570177904914,"sku":"SEL2870GM","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/j5jrefmiif5fmc9rqjby.jpg?v=1776961391"},{"product_id":"sony-a6400kb-e-pz-16-50mm-f-3-5-5-6-oss-ii-lens-black","title":"Sony A6400KB, E PZ 16-50mm F\/3.5-5.6 OSS II Lens, Black","description":"\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e3.0″ 921.6k-Dot Tilting Touchscreen LCD\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal UHD 4hK Video \u0026amp; S-Log3 Gamma\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eS\u0026amp;Q Motion in Full HD from 1-120 fps\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eBuilt-In Wi-Fi with NFC\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eReal-Time Eye AF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eUp to 11 fps Shooting and ISO 102,400\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eIncludes E 16-50mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection id=\"editorial_image_940220148742087924145919\" class=\"editorial gwt-module tout white editorial_image outerspace-bottom group-bottom\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container m2up-vertical\"\u003e\n\u003cdiv class=\"grid m2up tout-grid dark-text-trans-box m-grid-at-767\"\u003e\n\u003cdiv class=\"vertical span4 center\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003csection id=\"editorial_image_940234144026206924115339\" class=\"editorial gwt-module tout white editorial_image outerspace-bottom group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container m3up-container\"\u003e\n\u003cdiv class=\"grid m3up tout-grid dark-text-trans-box m-grid-at-767\"\u003e\n\u003cdiv class=\"span4 left offset0\"\u003e\n\u003csection id=\"editorial_image_940078448604457524151764\" class=\"editorial gwt-module tout white editorial_image group-bottom\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container m3up-container\"\u003e\n\u003cdiv class=\"grid m3up tout-grid dark-text-trans-box m-grid-at-767\"\u003e\n\u003cdiv class=\"span4 left offset0\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\nvar ccs_cc_args = ccs_cc_args || [];\n\/\/ CNET Syndication\nccs_cc_args.push(['cpn', 'CPN']);\nccs_cc_args.push(['mf', 'sony']);\nccs_cc_args.push(['pn', 'ILCE6400L\/B']);\nccs_cc_args.push(['upcean', 'UPC_EAN_CODE']);\nccs_cc_args.push(['ccid', 'CATALOG_CODE']);\nccs_cc_args.push(['lang', 'EN']);\nccs_cc_args.push(['market', 'US']);\n(function () {\nvar o = ccs_cc_args; o.push(['_SKey', '2d31d0e3']); o.push(['_ZoneId', 'de9c75cf82']);\nvar sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\nsc.src = ('https:' == document.location.protocol ? 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Dual XD linear motors and internal AF allow speedy and efficient autofocusing performance that's expected with a G Series lens. Not only does this lens support AF at 120 fps, but its low focus breathing and compact design are a great benefit for video capturing. The front lens element doesn't protrude like most wide-angle optics, which allows users to equip 67mm screw-in filters.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\n\u003cdiv class=\"videoIframe_pdnKDph4rT\" data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"visible_Nvv9thaUIK\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSpeedy, Reliable AF Performance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eDual XD (extreme dynamic) linear motors help the FE 16mm f\/1.8 G achieve higher thrust for rapid and accurate focusing.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eInternal AF allows the lens to maintain its short overall length and helps it operate more efficiently.\u003c\/p\u003e\n\u003cp\u003eA bright f\/1.8 aperture strengthens this prime lens's ability to create quality imagery in dimmer lighting conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eConveniently Built for Everyday Shooting\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eComplementing the lens's ultrawide field of view is a form factor that's designed for easily taking on-the-go.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA focus hold button, an AF\/MF switch, and a physical aperture ring give you greater settings control right at your fingertips so you can quickly make adjustments while capturing and not miss your shot.\u003c\/p\u003e\n\u003cp\u003eWeighing just 10.7 oz, you can capture with this lens for extended shooting times without getting fatigued.\u003c\/p\u003e\n\u003cp\u003eThe front lens element accepts 67mm screw-in filters, further widening its versatility by allowing the usage of UV, ND, or any other useful filters in your arsenal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":50999686955282,"sku":"SEL16F18G","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/SonySEL16F18G1.jpg?v=1774625568"},{"product_id":"sone-sel50150gm-fe-50-150mm-f-2-gm-lens-o95-may-22nd","title":"Sony SEL50150GM FE 50-150mm f\/2 GM Lens, Ø95","description":"\u003cp\u003eHigh-Speed Portrait Zoom\u003cbr\u003e\nUniquely fast and versatile, the FE 50-150mm f\/2 GM, from Sony, is a normal- to short-telephoto zoom distinguished by its impressively bright f\/2 constant maximum aperture. Ideal for portraiture, weddings, events, and indoor and close-range sports, this lens is also a good choice for photographers and videographers looking to replace a handful of primes with a single fast zoom without sacrificing on speed.\u003c\/p\u003e\n\n\u003cp\u003eG Master Performance\u003cbr\u003e\nSony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 50-150mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/p\u003e\n\n\u003cp\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003cbr\u003e\nXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/p\u003e\n\n\u003cp\u003eNano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.\u003cbr\u003e\nFloating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.3' minimum focusing distance.\u003cbr\u003e\nRounded 11-blade diaphragm results in smooth, circular bokeh quality.\u003cbr\u003e\nDesigned for Hybrid Shooters\u003cbr\u003e\nAs a lens equally suited for photography and filmmaking purposes, the 50-150mm f\/2 GM has a number of useful features in its design to benefit its hybrid use:\u003c\/p\u003e\n\n\u003cp\u003eFour XD (extreme dynamic) linear motors generate fast and responsive AF performance that's equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.\u003cbr\u003e\nInternal focusing design promotes quicker focusing speeds and maintains the lens length during use.\u003cbr\u003e\nInternal zoom maintains the overall length of the lens during operation, as well as keeps a consistent center of gravity for easier use on a gimbal or tripod.\u003c\/p\u003e\n\n\u003cp\u003eFocus breathing has been greatly reduced optically and the lens supports the Breathing Compensation function in select cameras to effectively eliminate angle of view shifts while changing the zoom position.\u003cbr\u003e\nManual aperture ring can be de-clicked for smooth, silent switching and the zoom smoothness can also be adjusted to be smooth or tight for more precise handling.\u003cbr\u003e\nThe lens weighs about 3 lb, however much of this weight is at the rear of the lens for a balanced design that promotes comfortable handheld use.\u003cbr\u003e\nPortable and Nimble Design\u003cbr\u003e\nDespite its huge maximum aperture and versatile range, this 50-150mm f\/2 still manages a portable, relatively lightweight design that's suitable for handheld shooting and everyday use.\u003c\/p\u003e\n\n\u003cp\u003eMeasuring 7.9\" long and weighing about 3 lb, this lens is nearly the same size and approximately 30% heavier than the FE 70-200mm f\/2.8 GM OSS II while managing to be twice as bright.\u003cbr\u003e\nManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003cbr\u003e\nTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/p\u003e\n\n\u003cp\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003cbr\u003e\nHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003cbr\u003e\nDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003cbr\u003e\nFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003cbr\u003e\nIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/p\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":51209549283602,"sku":"SEL50150GM","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/SonySEL50F150GM1.jpg?v=1774625952"},{"product_id":"sony-fx3-full-frame-cinema-camera-body-only-copy","title":"Sony FX3A Full-Frame Cinema Camera","description":"\u003cstrong data-mce-fragment=\"1\"\u003eSONY FX3 FULL-FRAME CINEMA CAMERA\u003c\/strong\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned for single-operator image capture yet offering multiple pro video functions, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFX3A Full-Frame Cinema Camera\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e's most compact addition to its Cinema Line. This camera melds the high-end video capture of the FX6 with the petite form of the a7S III familiar to so many mirrorless enthusiasts. Well positioned for use as a B-camera on FX6, FX9, or even VENICE productions, the FX3 also serves as a comfortable option for still photographers branching out into video capture.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe full-frame Sony FX3 employs a 12.1MP Exmor R BSI CMOS sensor and a BIONZ XR processor to capture up to UHD 4K video with the shallow depth of field that is signature to the full-frame format. An expanded ISO range of 80 to 409,600, over 15 stops of dynamic range, and limited rolling shutter effects further complement the FX3's sensitive, nuanced image capture. Its lightweight, compact form is designed with multiple accessory threads to facilitate cage-free use, and it comes with a detachable, dual XLR\/TRS adapter handle for pro audio capture. Operating features include an articulated, touchscreen LCD, multiple autofocus options, and 5-axis, in-camera image stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eMost Compact Member of the Cinema Line Family\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eThis compact addition to Sony's Cinema Line blends the full-frame, S-Cinetone capture of the FX6 with the UHD 4K capture, autofocus options, and body size of the a7S III camera. The video-forward design of the FX3 also shares several handling and audio features with the FX6 and the ISO range and battery of the a7S III.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eCommon FX3\/FX6\/a7S III Features\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHigh-speed rates of 120p in 4K and 240p in HD\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDynamic range of 15+ stops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eShared FX3\/FX6 Attributes\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eS-Cinetone, S-Log3, HLG, and Rec. 709 gamma options\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTally lamps on the front, side, and rear\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInternal fan to prevent overheating\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eZoom lever\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eShared FX3\/A7S III Attributes\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e5-axis in-body image stabilization\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e16-bit raw output via HDMI\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eS-Log2 gamma choice\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e80 to 409,6000 ISO range (expanded)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eImproved FX3 Features\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eComfortable, cage-free, handheld operation\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGreater than 1.6x battery runtime compared to a7S III\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUSB-PD power option for extended shooting times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003e4K Full-Frame CMOS Exmor R Sensor\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003eThe 12.1MP Exmor R sensor and BIONZ XR processor offer true cinematic expression with 10.2MP video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eS-Cinetone Color\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cbr\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDefault S-Cinetone color setting provides a softer-toned look with beautiful skin tone reproduction\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eComplements your VENICE, FX9, or FX6 footage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eS-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2: support help to maintain rich gradation and color compatible with the range of Sony Cinema Line cameras\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eCinematic Recording \/ Frame Rate Options\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 600 Mb\/s XAVC S-I ALL-I H.264 codec recording\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eXAVC HS codec recording with H.265 encoding for lower bit rates in Long GOP\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInternal 10-bit 4:2:2 recording to CFexpress Type A or SD memory cards\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExternal, 16-bit raw,10-bit 4:2:2 output via HDMI type-A port\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e8-bit XAVC S or 10-bit XAVC HS proxy capture\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10-bit, 4:2:2 color available in all formats including HLG\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFull-frame UHD 4K high-speeds up to 120p\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eS35 HD high-speed rates up to 240p\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 5x slow-motion rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eCompact Design \/ Ergonomic Operation\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFlexible, streamlined, 5 x 3 x 3\" form\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e3\" LCD with 1,440,000-dot resolution tilts for optimal viewing\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCan be used with or without a cage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRight-handed controls feature placement consistent with the rest of the Cinema Line\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFive 1\/4\"-20 accessory threads on the FX3 body plus two on the top handle\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntuitive touchscreen menu\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCustomizable buttons for assigning 15 controls and up to 140 menu items\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTally (record) lights are easily viewable on the top, front, and rear of the camera\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDual CFexpress Type A\/SD slots\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRelay, simultaneous, and backup recording\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCustomizable zoom setting plus Clear Image Zoom\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eDetachable XLR Adapter Handle\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTop handle with two XLR\/3.5mm TRS combo audio inputs\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicrophone holder and 3.5mm mic input\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDigital audio with up to 4-channel, 24-bit recording\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContoured for comfortable low-angle shooting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eFast Hybrid \/ Phase Detection Autofocus\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMultiple autofocusing modes are designed for solo shooting\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast Hybrid AF uses 627 points to cover approximately 89% of the image frame\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReal-Time Eye AF, Eye and Face Detection, and subject Touch Tracking \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eDurable Build \/ Enhanced Operating\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAn integrated cooling fan and a heat-dissipating design enable uninterrupted recording up to 4K60\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMagnesium-alloy chassis and shell\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSealed against inclement weather and dust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003eWireless Connectivity\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDual-band 2.4\/5 GHz wireless connectivity\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWired LAN link using the USB Type-C port and a separate adapter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"h2_2rws9renUitYEzmey3mjuE\" data-mce-fragment=\"1\"\u003ePost-Production Stabilization with E-Mount Lenses\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSony's Catalyst Prepare\/Browse software uses shake metadata to stabilize your image\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdjustable balance between shake compensation and image area trimming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":51259944435986,"sku":"ILMEFX3A","price":3898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/products\/9c86e08128418522cbe772f726324874.jpg?v=1774448453"},{"product_id":"sony-fx2-full-frame-cinema-camera-body-only","title":"Sony FX2 Full-Frame Cinema Camera","description":"\u003cul data-end=\"1592\" data-start=\"998\"\u003e\n\u003cli data-end=\"1138\" data-start=\"998\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCinematic Video Meets Advanced Photo Capture\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eEquipped with a 33MP full-frame sensor, the AI-powered\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FX2\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ecombines the comprehensive video capabilities of the Cinema Line with enhanced still image capturing in a compact, travel-friendly form factor. Ideal for on-the-go filmmakers and content creators, the FX2 features an S-Log3 photo mode with optional LUT application, and sports a 3.68m-Dot OLED viewfinder that tilts from 0 to 90°. Its AI processing unit provides active image stabilization and real-time subject recognition, allowing for maximizing the accuracy of auto focus and framing.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"videoIframe\"\u003e\n\u003cdiv data-selenium=\"videoPlayerYouTube\" class=\"container_Nvv9thaUIK\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e33MP Exmor R BSI CMOS Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePairing its 33MP back-illuminated Exmor R sensor with a BIONZ XR processor, the FX2 captures vivid 4K video with natural gradations, realistic color, and low noise in both full-frame and Super 35 modes, providing wide lens compatibility without sacrificing resolution. In full-frame mode, the FX2 offers 7K oversampling with full pixel readout for exceptional sharpness and realism. Designed to tackle diverse lighting scenarios, the FX2 features a dynamic range greater than 15 stops, an ISO expandable up to 102400, and updated dual-base ISO technology for capturing footage in S-log3 at 800 or 4000 ISO.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eDCI 4K Video Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eDesigned for flexibility, the FX2 shoots DCI 4K footage internally with 10-bit 4:2:2 sampling, or outputs 16-bit raw video via an HDMI connection. Capture video in XAVS S, S-I, and HS recording formats in Long GOP, All-Intra, H.264, and H.265 codecs. Color and tone reproduction can be tailored with precision using up to 16 user-imported LUTs or S-Cinematone mode for matching VENICE, FX9, FX6, FX3 and other camera sources. The FX2 features an intuitive Variable FPS setting for creating timelapses and slow-motion video, and can de-squeeze 1.3 and 2.0x anamorphic footage, all in-camera.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eHybrid Still-Image Capture\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX2 brings the versatility of a hybrid camera to the Cinema Line, improving still-image capture and adding features such as Log shooting and user-LUT application.\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in toggle to switch from movie to still mode\u003c\/li\u003e\n\u003cli\u003eShoot 33MP JPG or HEIF images in S-Log3 for easy post-production color grading\u003c\/li\u003e\n\u003cli\u003eCapture photos from shot marks during video recording or playback within camera\u003c\/li\u003e\n\u003cli\u003eApply previously imported user LUTs to captured still images\u003c\/li\u003e\n\u003cli\u003eFlex or base ISO setting options and S-Gamut3 or S-Gamut3.Cine color spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI Subject Recognition\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX2's AI processing unit delivers multiple improvements in auto focus, auto framing, and stabilization using deep learning. Analyzing colors, patterns, and depth, the processor maintains sharp focus with real-time subject recognition, identifying people, animals, and vehicles. Human and animal eye recognition is improved by 30% compared to the FX3 and FX30, making the FX2 ideal for fast-paced shooting scenarios, such as capturing wildlife and sporting events. This advanced tracking ability also allows for precise auto framing, adjusting the recorded composition to keep a subject center-frame.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eComprehensive Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCombining in-body optical image stabilization with AI processing power and E-mount lens metadata for post-production, the FX2 offers an array of ways to eliminate camera shake during handheld shooting.\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5-axis in-body optical image stabilization\u003c\/li\u003e\n\u003cli\u003eDynamic Active Mode for stable handheld shooting\u003c\/li\u003e\n\u003cli\u003eFraming stabilizer uses advanced AI\u003c\/li\u003e\n\u003cli\u003eShake metadata is embedded into footage for post production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved Accessibility\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eInheriting the BIG6 home screen from high-end CineAlta cameras such as the VENICE, the FX2 allows easy adjustments to FPS, ISO, shutter angle, aperture, look, and white balance when set in Movie Mode. The 3\" fold-out touchscreen LCD provides intuitive menu navigation, and sports a tiltable design and 1.03m-Dot resolution. Unique to the FX2 is a built-in 3.68m-Dot OLED electronic viewfinder with a 0.7x maximum magnification. Tilting from 0 to 90°, the EVF has a reversible, rubber eye cup and 33mm eye point, allowing pinpoint framing in extreme lighting conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eConnectivity \u0026amp; Compatibility\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe FX2 features expansive connectivity, with multiple options for power input, internal video recording, data output, and both wireless and USB streaming.\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUSB-C port for PD fast charging or LAN link using a gigabit ethernet adaptor\u003c\/li\u003e\n\u003cli\u003eStream at 2.4\/5 GHz over Wi-Fi, or 5 GB\/s via USB-C connection\u003c\/li\u003e\n\u003cli\u003eOne CFexpress Type A\/SDXC card slot, one SD card slot, and one HDMI output\u003c\/li\u003e\n\u003cli\u003eMulti-interface hot shoe, micro-USB port and 3.5mm mic and headphone jacks\u003c\/li\u003e\n\u003cli\u003eCompatible with separately available XLR-H1 Handle Unit for expanded control and audio options\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eErgonomic Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBuilt from lightweight, sturdy Magnesium alloy, the FX2 has an updated heat-dissipating structure and built-in cooling fan, ensuring uninterrupted 4K60 recording. The improved handgrip holds a single 16.4Wh NP-FZ100 battery and sports one of the camera's five 1\/4\"-20 female threads—three for accessories and two for mounting plates. Several functions have dedicated controls, including the power switch, record button, movie\/still switch, zoom lever, playback button, and control dials, while seven other buttons serve user-assignable functions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImproved FX2 Attributes\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFull-frame, back-illuminated 33MP effective Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eShoot still images in S-Log3 for flexible color grading in post production\u003c\/li\u003e\n\u003cli\u003eAI-powered AF, framing, and active dynamic image stabilization\u003c\/li\u003e\n\u003cli\u003e7K oversampling in full-frame mode and 4K resolution in Super 35 mode\u003c\/li\u003e\n\u003cli\u003eDual-base 800\/4000 ISO during S-Log3 shooting\u003c\/li\u003e\n\u003cli\u003eExtract stills during video recording or playback and apply user LUTs\u003c\/li\u003e\n\u003cli\u003e3.68m-dot 0.7x OLED electronic viewfinder with 0 to 90° tilt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCommon FX2\/FX3 Attributes\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e10-bit 4:2:2 internal recording or 16-bit RAW output via HDMI\u003c\/li\u003e\n\u003cli\u003eS-Cinetone, S-Log3, HLG, and Rec. 709 gamma options\u003c\/li\u003e\n\u003cli\u003eBIONZ XR processing engine\u003c\/li\u003e\n\u003cli\u003eA dynamic range of 15+ stops\u003c\/li\u003e\n\u003cli\u003eCompact design for cage-free operation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":51313464672530,"sku":"ILMEFX2B","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/Sony_FX2_1.jpg?v=1774626526"},{"product_id":"short-description-sony-rx1r-iii-premium-compact-camera","title":"Sony DSCRX1R III Premium Compact Camera","description":"\u003cp\u003e\u003cspan\u003eA compact, always-there camera with performance that rivals \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e's professional mirrorless models, the \u003c\/span\u003e\u003cb\u003eRX1R III\u003c\/b\u003e\u003cspan\u003e is the long-awaited third generation of the fixed-lens full-frame camera. Featuring a higher resolution 61MP BSI CMOS sensor, improved AF and video performance, an updated body design, larger battery, and the same beloved ZEISS Sonnar T* 35mm f\/2 prime lens from past models, this is the high-performance companion camera that melds extreme image quality with a highly portable size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFull-Frame Sensor, BIONZ XR, AI Processing Unit\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e61MP Exmor R BSI Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBorrowing the proven high-resolution sensor from the a7R V and a7CR cameras, the RX1R III features the full-frame 61MP Exmor R BSI chip, along with BIONZ XR processing, that achieves incredible resolution, high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, 61MP stills with a native sensitivity range from ISO 100-32000.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBIONZ XR Processing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eMatching the sensor is the adept BIONZ XR processor, which offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAI Processing Unit and Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the RX1R III's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAccurate Exposure and Color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eEspecially accurate metering and white balance is possible thanks to AI-powered algorithms, like Human Pose Estimation, to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eStep Crop Modes and Creative Looks\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSuiting a high-resolution fixed lens camera, the RX1R III introduces Step Crop modes that simulate the field of view of lenses other than the built-in 35mm lens. By default, changing these modes is set to the C1 button and lets you cycle between 50mm (29MP) and 70mm (15MP) settings to make tighter in-camera compositions.\u003c\/li\u003e\n\u003cli\u003eAlso befitting a fixed lens, carry-everywhere camera, a series of new Creative Look settings have been added to impart a unique aesthetic to frames straight out of the camera: FL2 is a new nostalgic film mode; FL3 is a contrasty, slicker slide film-inspired look, and IN is reminiscent of instant film.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"videoIframe\"\u003e\n\u003cdiv class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_Nvv9thaUIK\"\u003e\u003ciframe class=\"iframe_Nvv9thaUIK\" title=\"RX1R III Concept | Sony | RX\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/erVGQhslgBA?autoplay=0\u0026amp;start=0\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.bhphotovideo.com\u0026amp;widgetid=3\u0026amp;forigin=https%3A%2F%2Fwww.bhphotovideo.com%2Fc%2Fproduct%2F1907791-REG%2Fsony_rx1r_iii_digital_camera.html\u0026amp;aoriginsup=1\u0026amp;gporigin=https%3A%2F%2Fwww.google.com%2F\u0026amp;vf=1\" id=\"widget4\" data-gtm-yt-inspected-6=\"true\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eZEISS Sonnar T* 35mm f\/2 Lens\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing the same legendary lens from its predecessor, the RX1R III sports the classic ZEISS Sonnar T* 35mm f\/2 prime lens—a fast wide-angle prime well-suited to everyday shooting needs.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/2 maximum aperture is ideal for working in a variety of lighting conditions and also offers extensive control over depth of field, for highlighting subjects with selective focus.\u003c\/li\u003e\n\u003cli\u003eOptical design includes a series of aspherical elements to render images with a high degree of sharpness and accuracy.\u003c\/li\u003e\n\u003cli\u003eNine-blade diaphragm contributes to a smooth bokeh quality.\u003c\/li\u003e\n\u003cli\u003eDedicated macro position on the lens barrel allows focusing close-up subjects from a 7.9\" to 11.8\" range; when set to normal position, the lens focuses down to 11.8\".\u003c\/li\u003e\n\u003cli\u003eLeaf shutter design enables flash sync at all mechanical shutter speeds up to 1\/4000 sec.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eCompact, Everyday Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePortable Profile\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBuilt to be a camera to take everywhere, much attention has been focused on keeping this camera as small as possible without sacrificing on quality.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eMeasuring 4.4 x 2.6 x 2.9\" and weighing 1.1 lb, the camera can easily fit in a coat pocket for everyday carry.\u003c\/li\u003e\n\u003cli\u003eNow compatible with the larger capacity NP-FW50 battery, the RX1R III is rated for approximately 300 shots per charge.\u003c\/li\u003e\n\u003cli\u003eUpdated physical design maintains a flat top plate for a sleeker, minimalist appearance.\u003c\/li\u003e\n\u003cli\u003eNew grip texture and matte coloring also contributes to a more discrete and appealing look and feel.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eEVF and LCD\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eAnother change in design from the previous generation, the RX1R III sheds the pop-up EVF design for a fixed position design, making the finder more reliable and intuitive to use. The EVF is a 0.39\" 2.36m-dot OLED and has a 0.7x magnification.\u003c\/li\u003e\n\u003cli\u003eThe rear LCD is a fixed 3.0\" 2.36m-dot panel and its touchscreen design suits easy navigation and Touch Af and Touch Tracking controls.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eConnectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUSB-C port for in-camera battery charging, data transfer.\u003c\/li\u003e\n\u003cli\u003eMicro-HDMI port can be used in conjunction with an external recorder or monitor.\u003c\/li\u003e\n\u003cli\u003e3.5mm microphone port supports the use of an external mic.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports an external flash or working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003cli\u003eA nod to tradition, the shutter button is also threaded to accept a conventional cable release for making shake-free long exposures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eRecord full frame, 30 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 300 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":51475159089426,"sku":"DSCRX1RM3B","price":5098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/RX1RIII-Fronmt-small_temporaryimage.png?v=1774639727"},{"product_id":"sony-sel100f28gm2-fe-100mm-f-2-8-stf-gm-ii-oss-lens","title":"Sony SEL100M28GM FE 100mm f\/2.8 Macro GM II OSS Lens","description":"\u003cul\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e1.4x max. magnification in a versatile G Master™ macro lens  \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eUp to 2.8x magnification with optional teleconverter\u003csup\u003e*2\u003c\/sup\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBreathtaking G Master resolution and bokeh\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eRefined optical image stabilization minimizes macro shake\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFour XD Linear AF motors for fast, precise, quiet AF\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFocus operation optimized for macro shooting\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":51634211651858,"sku":"SEL100M28GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/6874\/3267\/files\/SonySEL100M28GM1.png?v=1774639895"},{"product_id":"sony-a7-mark-v-body-only","title":"Sony A7 V Premium Mirrorless Camera","description":"\u003ch2 class=\"p1\"\u003e\n\u003ci\u003eSony A7 V\u003c\/i\u003e\n\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e33MP Partially-Stacked Exmor RS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eBIONZ XR2 Processor, Built-In AI Unit\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e759-Point PDAF with Real-time Tracking\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAI Subject Recognition \u0026amp; 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