Oct 26th Saturday - Sony Pro Masterclass: The Business & art of photography with Monica Sigmon

Exclusive Photography Workshop with Sony Artisan Monica Sigmon
Date: October 26th, 2024
Location: AVC Studio A
Event Type: In-person

Join us for an exceptional opportunity to learn from Sony Artisan Monica Sigmon, an expert in portrait photography and business strategy. Whether you’re just starting or looking to grow your existing business, this in-depth workshop is designed to elevate both your creative and entrepreneurial skills. Choose from different sessions or dive into the full-day experience for maximum impact.

Session Breakdown:

1. Business Class: Turning Your Passion into Profit

• Duration: 2 hours (10:00 AM – 12:00 PM)
• Objective: Learn the fundamentals of building a profitable and sustainable portrait photography business.
  Key Topics:
  • Defining and building your brand
  • Charging what you’re worth
  • Designing a client journey that turns customers into lifelong clients
  • How to stay busy with model calls and artist projects
    Target Audience: Portrait & wedding photographers seeking to monetize their skills or grow their business.

2. Lighting Masterclass: Mastering Light for Stunning Portraits

• Duration: 1.5 hours (1:00 PM – 2:30 PM)
• Objective: Enhance your portrait photography with advanced lighting techniques.
  Key Topics:
  • Understanding lighting fundamentals
  • One light, three different looks
  • Posing techniques
  • Practical demonstrations with live models
    Target Audience: Photographers wanting to refine their lighting techniques for any photography style.
    Note: Bring your camera and a portrait lens (24-70mm, 24-105mm, or 50mm). No need to be a Sony photographer—gear is available to borrow from the store!

3. Workshop & Portfolio Creation: Building a Portfolio that Shines

• Duration: 2 hours (3:00 PM – 5:00 PM)
• Objective: Hands-on workshop applying techniques learned in the Lighting Masterclass to build or enhance your portfolio.
  Activities:
  • Guided photo shoots using professional lighting setups
  • Real-time feedback from Monica Sigmon
    Target Audience: Photographers looking to improve their portfolio and take their lighting skills to the next level.

Attendance Options:

• Business Class Only: For those focused on the business side of photography. (FREE)
• BUsiness + Lighting Masterclass & Workshop : For photographers looking to improve their technical and portfolio-building skills. (REGISTRATION HERE)