SONY 55" XBR55X950H/A SONY 55" XBR55X950H/A SONY Ready for a more realistic TV viewing experience? It's not just one quality that makes Sony's 2020 X950H TVs so special — it's a combination. Sony's years of experience building 4K cameras, lenses, displays, and editing equipment for the movie industry gives them a unique advantage in designing 4K TVs for the home. Get ready for rich, realistic colors, dramatic contrast extremes, and picture detail that will pull you in every time. Everything you watch gets the 4K treatment One of the big reasons the X9-series TVs have been so popular in recent years is Sony's X1™ Ultimate processor chip. It's Sony's most powerful video processor ever, and it has two main tasks: reducing the compression noise common in streamed video and lower-resolution sources, and upscaling every incoming signal to near 4K/HDR quality. Compared to earlier processors, the X1 Ultimate's biggest areas of improvement are in color accuracy and resolution enhancement on non-4K sources. Streamed 4K content and Ultra HD Blu-ray discs look fantastic, of course, but you won't need a 4K source to be wowed by the XBR-55X950H's picture.

SONY 55" XBR55X950H/A

Code: 210000005269
$1,198.00

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Category: Electronics, Sony
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Ready for a more realistic TV viewing experience?

It's not just one quality that makes Sony's 2020 X950H TVs so special — it's a combination. Sony's years of experience building 4K cameras, lenses, displays, and editing equipment for the movie industry gives them a unique advantage in designing 4K TVs for the home. Get ready for rich, realistic colors, dramatic contrast extremes, and picture detail that will pull you in every time.

Everything you watch gets the 4K treatment

One of the big reasons the X9-series TVs have been so popular in recent years is Sony's X1™ Ultimate processor chip. It's Sony's most powerful video processor ever, and it has two main tasks: reducing the compression noise common in streamed video and lower-resolution sources, and upscaling every incoming signal to near 4K/HDR quality.

Compared to earlier processors, the X1 Ultimate's biggest areas of improvement are in color accuracy and resolution enhancement on non-4K sources. Streamed 4K content and Ultra HD Blu-ray discs look fantastic, of course, but you won't need a 4K source to be wowed by the XBR-55X950H's picture.

Ready for a more realistic TV viewing experience?

It's not just one quality that makes Sony's 2020 X950H TVs so special — it's a combination. Sony's years of experience building 4K cameras, lenses, displays, and editing equipment for the movie industry gives them a unique advantage in designing 4K TVs for the home. Get ready for rich, realistic colors, dramatic contrast extremes, and picture detail that will pull you in every time.

Everything you watch gets the 4K treatment

One of the big reasons the X9-series TVs have been so popular in recent years is Sony's X1™ Ultimate processor chip. It's Sony's most powerful video processor ever, and it has two main tasks: reducing the compression noise common in streamed video and lower-resolution sources, and upscaling every incoming signal to near 4K/HDR quality.

Compared to earlier processors, the X1 Ultimate's biggest areas of improvement are in color accuracy and resolution enhancement on non-4K sources. Streamed 4K content and Ultra HD Blu-ray discs look fantastic, of course, but you won't need a 4K source to be wowed by the XBR-55X950H's picture.