May 23th, Saturday - From Fear To Flash Workshop AVC PHOTO VIDEO STORE
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May 23th, Saturday - From Fear To Flash Workshop

$10.00
SKU: May 23th, Saturday - From Fear To Flash Workshop
Specifications
FROM FEAR TO FLASH

Let’s be honest—flash can feel intimidating.
For a lot of photographers, it lives in that category of “I know I should learn this… but I’d rather not ruin a perfectly good shoot trying.” So we avoid it. Or we try it once, get unpredictable results, and quietly put it back in the bag like it offended us.
This class is designed to change that.

From Fear to Flash is a hands-on, process-driven workshop built to take you from uncertainty to confidence—without overwhelming you with technical jargon or forcing you to memorize settings that only work in one specific situation.
Instead of teaching you what numbers to use, we focus on why light behaves the way it does and how to control it in a way that’s consistent and repeatable.

Because every lit image is really two exposures—ambient and flash—and once you understand how those two pieces work together, everything starts to click.
What You’ll Learn:
  • How to think about light in a simple, repeatable way
  • Breaking down ambient vs. flash exposure (without making your head hurt)
  • How to control your scene instead of reacting to it
  • Building from speedlights to more powerful strobes with purpose
  • Using light to enhance—not overpower—your subject
  • How to adapt your lighting in real-world conditions (not just perfect ones)

What Makes This Different:

This isn’t a “copy these settings” class.
There is no secret formula, no magic f-stop, and no one-size-fits-all solution—because those don’t exist.
Instead, you’ll leave with a process you can apply anywhere:
  • Indoors or outdoors or in-between.
  • Golden hour or noon sun or any other “bad light” time you choose
  • One light or multiple lights 

Who This Is For:
  • Photographers who are nervous about using flash
  • Anyone who has tried flash and gotten inconsistent results
  • Shooters who want more control and consistency in their images
  • People who are tired of guessing

The Goal:

By the end of this class, flash won’t feel like a risk—it’ll feel like a tool you actually want to use.
You’ll walk away understanding not just how to light a scene, but how to approach any lighting situation with confidence.
And maybe—just maybe—you’ll stop apologizing to your flash before turning it on.

JC Carey – Instructor Bio

JC Carey is a photographer, educator, dad and lighting evangelist who has made it his mission to demystify flash and make it accessible to photographers at every level. Known for his ability to translate complex lighting concepts into simple, repeatable processes, JC focuses less on “magic settings” and more on understanding how light actually works—because once you understand it, you can bend it to your will.

With years of real-world shooting experience across portraits, action, and environmental work, JC has built a reputation for creating dynamic, polished images in less-than-ideal conditions. Wind, harsh sun, tight spaces—those aren’t problems, they’re just variables.
Since 2020, JC has been a proud member of the Westcott Lighting Team, working closely with one of the industry’s leading lighting brands to educate photographers and help them integrate lighting into their everyday workflow.

His teaching style blends practical knowledge with a relaxed, no-pressure approach that helps even the most light-averse photographers feel at ease. He firmly believes that great lighting isn’t about memorizing recipes—it’s about developing a repeatable process that works anywhere, with any gear.

Whether you’re picking up a flash for the first time or trying to move beyond inconsistent results, JC’s goal is simple: give you the confidence and understanding to create intentionally, not accidentally.

The ticket cost will be redeemable as an in-store coupon toward any Westcott purchase on the day of the event.

Date and time

Saturday, May 23 · 11:00 AM - 2:00 PM

Location

AVC Photo Store & School
7500 Northwest 25th Street #Unit # 1 Miami, FL 33122
Where We Ship?

Where We Ship

We ship around the globe. So wherever you are, you can get the best advice on the greatest gear — at the best prices! Please check below to familiarize yourself with any exceptions and conditions that may apply to your location. 

Some items are not eligible for shipment through regular Post Office/Mail.

We currently do not ship to Iran, Sudan, Cuba, Syria, North Korea, Uganda and Venezuela. 

AVC photo video store ships most international packages with Fedex International & UPS International. Shipping fees are calculated on a combined basis of weight, value (for insurance purposes), and destination. Some orders are shipped in multiple parcels. We do not add additional fees to your order if we ship in multiple parcels. Fedex & UPS Mail is also available for many destinations. Fedex Mail & UPS Mail is a hybrid service from Fedex & UPS that delivers to many international countries. The final delivery from this service is by the Post of that specific country.

Drop-Ship items will be shipped to us from our supplier before being shipped to you. Oversized items that don’t fit Parcel Services standards will be shipped via an International freight forwarder via Door-to-Airport or Door-to-Door service, depending on your location. The carrier will call you to inform you of your delivery method.

Fees & Shipping Cost

Your country’s import duties, taxes and fees are never included in the item and shipping totals. For these fees, please refer to our Duties & Taxes section. Original outbound shipping costs are nonrefundable. 

Refused or Returned Deliveries

If an order is refused or returned to us due to inaccurate or incorrect address information or because it was declined or undeliverable, AVC photo video store reserves the right to retain the original shipping/handling fee and to charge the payment method originally used for costs we incur related to the return of the undeliverable packages or merchandise to us.

Signature and Time

All orders are shipped “signature required” upon receipt. International orders received before 7 AM Eastern Standard Time (GMT -05:00) will be shipped the same day. To avoid higher than normal shipping and duties charges, orders containing multiple items will be consolidated in one location prior to shipping. Your order may be delayed by an extra business day. We will notify you via email, if your order will be delayed. 

Rebates

Manufacturer’s rebates may not be valid for merchandise shipped outside the USA. Please check the information in your cart to confirm pricing. 

Multiple Items

To avoid higher than normal shipping and duty fees, orders containing multiple items stored in different locations will be consolidated at one location prior to shipping. Therefore, your order may be delayed by an extra business day. We will notify you via email if your order will be delayed.